helps companies improve customer relationships and grow their business by managing interactions with customers and prospects: 

• Data management
• CRMs help businesses collect, store, and manage customer data, including contact details, purchase history, and preferences. 
• Communication tracking
• CRMs track interactions with customers across multiple channels, including phone calls, emails, social media, and live chat. 
• Process automation
• CRMs can automate tasks like sending emails and making phone calls, and streamline complex processes into workflows. 
• Sales and marketing
• CRMs can help sales teams manage leads and track sales opportunities, while marketing teams can automate and manage marketing campaigns. 
• Customer service
• CRMs can help service teams manage customer support tickets and service requests. 
• Analytics
• CRMs can provide analytics and reporting tools to help businesses understand customer behavior and trends. 
• Predictive analytics
• Some CRMs use AI to analyze historical data and predict future sales outcomes and market trends. 

Some popular CRM systems include Salesforce, HubSpot, Oracle, Microsoft Dynamics CRM, and SugarCRM.