*SEO/SEM:* Optimize website content and structure for search engines to improve organic visibility. Manage pay-per-click (PPC) campaigns to drive traffic and conversions.

• Research advertising trends
• Research competitors’ pricing and products
• Decide on appropriate placement of ads
• Proven experience with digital marketing tools (Linkedin Sales Navigator, Google Ads, Facebook Ads Manager, etc.).
• Strong understanding of Email Marketing, SEO, SEM, and social media marketing strategies
• Manage SEO/SEM, email marketing, social media marketing, and online advertising campaigns.
• Determine what content will reach customers
• Develop projects to create content
• Publish digital marketing content online
• Implement email marketing campaigns
• Measure digital traffic
• Monitor social media and Google Analytics
• Optimize paid advertising campaigns using SEO and other tools
• Report on the growth and analytics of campaigns to stakeholders
• Scale campaigns to maximize ROI
• Monitor project status and budget
• Conduct market research to inform campaigns
• Brainstorm and implement experiments and conversion tests