Key Responsibilities

Strategy Development

  - Develop and implement social media strategies aligned with the company's marketing goals.

  - Identify target audiences and tailor content to engage and grow these communities.

Content Creation and Management

  - Create, curate, and manage published content (images, videos, written) across all social media platforms (e.g., Facebook, Instagram , LinkedIn, etc.).

  - Develop a content calendar to ensure consistent posting and timely campaigns.

  - Collaborate with graphic designers, videographers, and copywriters to create high-quality, engaging content.

Community Engagement

  - Monitor, respond to, and engage with the social media community to build relationships and foster community growth.

  - Manage and moderate comments, messages, and interactions in a timely and professional manner.

Analytics and Reporting

  - Track and analyze key performance metrics to assess the effectiveness of social media strategies.

  - Prepare regular reports on social media performance and insights to inform future strategies.

  - Utilize social media management and analytics tools to optimize content and campaigns.

Collaboration

  - Work closely with the marketing team to ensure social media aligns with overall marketing strategies and campaigns.

  - Collaborate with other departments to gather content and promote company initiatives.

Trend Monitoring and Innovation:

  - Stay up-to-date with the latest social media trends, tools, and best practices.

  - Experiment with new content formats and strategies to keep the brand fresh and engaging.

  - Implement innovative social media tactics to stay ahead of competitors.Qualifications

- Bachelor’s degree in Marketing, Communications, or related field.

- Proven experience as a Social Media Manager or similar role.

- Excellent knowledge of social media platforms and their best practices.

- Strong understanding of SEO, web traffic metrics, and social media KPIs.

- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).

- Experience with content creation tools (e.g., Adobe Creative Suite, Canva).

- Exceptional writing, editing, and communication skills.

- Strong analytical and problem-solving skills.

- Ability to work independently and as part of a team.

- Creative mindset with the ability to think outside the box.