Job Title: Product Specialist (Sales) & Sales Executives Job Description: • Conduct research to define targeted customer segments and determine the key values that drive buying behavior for each segment. • To plan and develop marketing strategies for target customer segment. • Train and Lead the primary sales team, strengthening the products selling strategy • Plan and execute strategies by customer engagement activities such as advertising, direct marketing, trade shows/public events. • Ensure customer experience in line with brand image and strategy and gain market insights and plan marketing campaigns and tactics. • Increase sales by actively selling to end users, maximizing consumable pull-through. • Plan, forecast and achieve objectives, key performance indicators and revenue forecasts for their business.