Job Summary:

This role involves working closely with cross-functional teams to design, manage, and optimize digital campaigns across multiple platforms, including social media, email, search engines, and websites.

Responsibilities:

1. Digital Strategy Development

• Develop and implement digital marketing strategies to attract both clients and talent within the staffing and recruitment sector.

• Identify key channels, tactics, and content to increase brand awareness, lead generation, and engagement.

2. Campaign Management & Optimization

• Plan and execute digital advertising campaigns on platforms like Google Ads, LinkedIn, Facebook, and other relevant channels.

• Monitor, analyze, and optimize campaigns to maximize ROI, using data to drive decision-making and improvements.

• Track KPIs and generate performance reports to provide actionable insights.

3. Content Creation & Social Media Management

• Collaborate with content teams to create and manage engaging content that appeals to target audiences, including blogs, emails, social media posts, and more.

• Develop and maintain a social media calendar, ensuring consistent and brand-aligned content.

• Engage with followers and respond to inquiries on social platforms to build a strong online community.

4. SEO & SEM

• Implement SEO best practices to improve website rankings and organic search traffic.

• Conduct keyword research and optimize website content for SEO to improve discoverability by potential clients and candidates.

5. Analytics & Reporting

• Use tools like Google Analytics, CRM systems, and social media analytics to track campaign performance, web traffic, and user behavior.

• Generate regular reports on the effectiveness of digital campaigns and make recommendations for adjustments.

6. Email Marketing & Automation

• Design and implement email marketing campaigns to nurture leads and engage with existing clients and candidates.

• Leverage marketing automation tools to personalize and optimize email outreach.

7. Collaboration with Sales & Recruitment Teams

• Work closely with sales and recruitment teams to align marketing efforts with business objectives and optimize lead-to-client conversion.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• Proven experience (2+ years) in digital marketing, preferably within staffing, recruiting, or a similar industry.

• Proficiency in tools such as Google Analytics, Google Ads, LinkedIn Ads, and social media platforms.

• Strong understanding of SEO, SEM, email marketing, and content creation.

• Analytical mindset with the ability to interpret data and translate insights into action.

• Excellent written and verbal communication skills.

• Knowledge of marketing automation and CRM systems is a plus.