Social Media Specialist
Vigilant India
Social Media Specialist
Vigilant India
New Friends Colony, New Delhi
₹25,000 - ₹40,000 monthly
Fixed
₹25000 - ₹40000
Earning Potential
₹40,000
Job Details
Interview Details
Job highlights
92 applicants
Job Description
Job Summary:
This role involves working closely with cross-functional teams to design, manage, and optimize digital campaigns across multiple platforms, including social media, email, search engines, and websites.
Responsibilities:
1. Digital Strategy Development
• Develop and implement digital marketing strategies to attract both clients and talent within the staffing and recruitment sector.
• Identify key channels, tactics, and content to increase brand awareness, lead generation, and engagement.
2. Campaign Management & Optimization
• Plan and execute digital advertising campaigns on platforms like Google Ads, LinkedIn, Facebook, and other relevant channels.
• Monitor, analyze, and optimize campaigns to maximize ROI, using data to drive decision-making and improvements.
• Track KPIs and generate performance reports to provide actionable insights.
3. Content Creation & Social Media Management
• Collaborate with content teams to create and manage engaging content that appeals to target audiences, including blogs, emails, social media posts, and more.
• Develop and maintain a social media calendar, ensuring consistent and brand-aligned content.
• Engage with followers and respond to inquiries on social platforms to build a strong online community.
4. SEO & SEM
• Implement SEO best practices to improve website rankings and organic search traffic.
• Conduct keyword research and optimize website content for SEO to improve discoverability by potential clients and candidates.
5. Analytics & Reporting
• Use tools like Google Analytics, CRM systems, and social media analytics to track campaign performance, web traffic, and user behavior.
• Generate regular reports on the effectiveness of digital campaigns and make recommendations for adjustments.
6. Email Marketing & Automation
• Design and implement email marketing campaigns to nurture leads and engage with existing clients and candidates.
• Leverage marketing automation tools to personalize and optimize email outreach.
7. Collaboration with Sales & Recruitment Teams
• Work closely with sales and recruitment teams to align marketing efforts with business objectives and optimize lead-to-client conversion.
Requirements:
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Proven experience (2+ years) in digital marketing, preferably within staffing, recruiting, or a similar industry.
• Proficiency in tools such as Google Analytics, Google Ads, LinkedIn Ads, and social media platforms.
• Strong understanding of SEO, SEM, email marketing, and content creation.
• Analytical mindset with the ability to interpret data and translate insights into action.
• Excellent written and verbal communication skills.
• Knowledge of marketing automation and CRM systems is a plus.
Job role
Work location
Taimoor Nagar, New Friends Colony, New Delhi, Delhi, India
Department
Marketing / Brand / Digital Marketing
Role / Category
Digital Marketing
Employment type
Full Time
Shift
Day Shift
Job requirements
Experience
Min. 1 year
Education
Graduate
English level
Good (Intermediate / Advanced) English
Gender
Any gender
About company
Name
Vigilant India
Address
Taimoor Nagar, New Friends Colony, New Delhi, Delhi, India
Job posted by Vigilant India
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