A sales executive's job is to manage a team of sales associates to generate profits for the company. Their responsibilities include: 

• Building relationships: Sales executives develop relationships with clients to understand their needs and build long-term relationships. 
• Negotiating: Sales executives negotiate sales terms, prices, quantities, and specifications with clients. 
• Providing customer service: Sales executives are the primary point of contact between the company and clients, so they provide customer service and resolve objections. 
• Researching: Sales executives research the market and competition to understand what makes their product or service the best choice for the customer. 
• Creating proposals: Sales executives create proposals and bids for business. 
• Attending events: Sales executives attend trade shows, exhibitions, conferences, and promotional events. 
• Recording and reporting: Sales executives record sales figures and produce reports. 
• Liaising with suppliers: Sales executives liaise with suppliers, manufacturers, and other third parties. 
• Following up: Sales executives follow up on any product or service issues on behalf of the client. 
• Achieving targets: Sales executives work towards monthly or annual sales targets.