As an LIC (Life Insurance Corporation of India) advisor, your role involves several key responsibilities:

1. **Client Consultation**: You meet with clients to understand their insurance needs, financial goals, and risk tolerance. Based on these discussions, you recommend suitable life insurance products offered by LIC.

2. **Product Knowledge**: You must have a thorough understanding of LIC's various insurance products, including their features, benefits, premiums, and terms and conditions. This knowledge helps you educate clients and guide them toward the most appropriate policies.

3. **Sales and Marketing**: You actively promote LIC's insurance products to potential clients through various channels such as direct sales, referrals, networking events, and marketing campaigns. Your goal is to increase sales and acquire new customers.

4. **Customer Service**: After selling a policy, you provide ongoing support to your clients. This includes assisting them with policy inquiries, claims processing, policy modifications, and addressing any concerns or issues they may have.

5. **Compliance**: You must adhere to all regulatory requirements and compliance standards set by LIC and the insurance regulatory authority. This ensures that your sales practices are ethical, transparent, and in the best interest of your clients.

6. **Professional Development**: Continuous learning and staying updated with industry trends, market conditions, and changes in insurance laws and regulations are essential for success in this role. LIC often provides training and development programs for its agents to enhance their skills and knowledge.

Overall, as an LIC advisor, your primary objective is to help individuals and families protect their financial future through suitable life insurance solutions while building long-term relationships and maintaining high ethical standards in your interactions with clients.