Regional Portfolio Manager-Business Banking-BRANCH BANKING-Regional sales

Business Description

Regional Portfolio Manager is responsible for driving and implementing the business banking strategy of the bank for the assigned region/s under the guidance of regional senior leadership of Branch banking and HO product team. The KRA comprises of achievement of various business banking parameters like NTB CA Nos, Val, deepening of OTB book, activation on POS, CMS, TFX, X sell of Assets, ensuring better customer engagement for deepening the relationships with the bank.

He will manage and grow region’s Branch Banking CA book by driving  branches,  Relationship Officers, Relationship Managers through  analytics and insight based various  campaigns and drives  advised by HO product team from time to time,  ensure activation of accounts by branch team through monitoring transactions, product and service hooks, POS, CMS, TFX activation,  upsell  and X-sell of assets and  CA deepening efforts.

Job Role

Financial Parameters

• Key Objective is to drive bank’s strategy to  grow over all  CA book ,  enhance X sell and improve product and service  holding ratio   
• CA NTB Nos. and Value Achievement  
• CA OTB Value Achievement  
• No. of  branches being OTB positive by the end of financial year

 

Non-Financial Parameters

• Provide strategy  and analytical support to branches to achieve their current account related targets, identify target segments,  work for CA deepening  and cross sell of products and services
• Formulate action plan for deepening relationship of newly acquired customers and driving sign-up for value added services which increase customer stickiness.
• Regular interaction with RBH/AM/BM and  CA centric resources like CA RO, BBRO, BRM  for the  implementation of bank’s strategy for business banking and ensuring desirable  productivity  from BB resources
• Execute compliance and regulatory requirements pertaining to Business Banking portfolio for the region.
• Provide/facilitate training for branches/ ROs-RMs regarding business banking products, processes, new regulatory guidelines as per requirement in consultation with regional business leaders
• Drive and monitor  HO and regional business banking objectives /campaigns through release of weekly/monthly dashboards /updates and periodical reviews.
• Discuss with underperforming resources / branches/ clusters in specific HO and regional campaigns  and chalk out remedial plans, guiding them through focused monitoring of performance and action plan through Weekly/Monthly interactions and updates.
• Giving feedback to RBH and HO about quality of NTB  sourcing, new or customized requirement of branches  and helping them in providing solutions
• Collaborating with regional resources of POS, CMS, Trade and assets team to maximise revenue on the portfolio.

 

Skills:

• Domain knowledge of business banking products and business.
• Analytical skills with sales & customer management experience.
• Good interpersonal skills and ability to work with cross-functional teams.
• Banking Product & Process Knowledge.
• Planning and Organizing Skills.
• Communication and presentation skills.
• Knowledge of Competition & Current trends in financial Industry.

 

 

 Job Requirements:

 

• Good understanding of business banking segment and products 
• Prior work experience as a Team leader role in product/sales management of business banking products
• Good in communication, presentation and people management 
• Understanding of regulatory guidelines,  banking processes, tech/digital enablers 
• Ability to read and understand data and derive insights
• Understanding of business banking customer life cycle
• Innovative and problem solving approach
• Ability to read  consumer behavior and trends
• .

Experience Level

Mid Level