eCommerce Platform Management:

• Manage and optimize the company's online store, including product listings, pricing, and promotions.
• Ensure that product information is accurate, up-to-date, and engaging.
• Oversee the integration and functionality of third-party tools and plugins.

Marketing and Promotions:

• Develop and execute digital marketing campaigns to drive traffic and increase sales.
• Collaborate with the marketing team to create and manage email marketing, social media promotions, and paid advertising campaigns.
• Analyze campaign performance and adjust strategies as needed to achieve goals.

Customer Experience:

• Monitor and enhance the online shopping experience, ensuring a user-friendly interface and smooth checkout process.
• Address customer inquiries and issues promptly, working with customer service to resolve any problems.
• Collect and analyze customer feedback to identify areas for improvement.

Sales Analysis and Reporting:

• Track and analyze sales performance metrics, including conversion rates, average order value, and customer acquisition costs.
• Prepare and present regular reports on eCommerce performance to management.
• Use data insights to make informed decisions and optimize sales strategies.

Inventory and Order Management:

• Coordinate with the inventory team to ensure stock levels are accurately reflected on the website.
• Monitor and manage order fulfillment processes to ensure timely and accurate delivery.
• Address and resolve any issues related to inventory or order processing.

SEO and Content Optimization:

• Implement SEO best practices to improve search engine rankings and drive organic traffic.
• Create and manage high-quality content, including product descriptions, blog posts, and landing pages.