Senior Analyst- Brand Data Enablement
Novartis India
Work from Office
Full Time
Min. 3 yearsJob Description
Senior Analyst- Brand Data Enablement
Job Description Summary
We are seeking a Senior Analyst, CRM to support the integration and migration of CRM platforms, data, and field force operations as part of a large-scale acquisition and platform change programs. This role focuses on ensuring that CRM data, configurations, business logic, and field-facing functionality are assessed, mapped, and migrated into the target organization's / target platform’s CRM ecosystem with minimal disruption to field operations and customer engagement.The individual will act as a bridge between CRM product teams, data engineering, field operations, and business stakeholders from both entities — coordinating data integration requirements, managing enhancement and release readiness during transition, and ensuring data quality and adoption continuity throughout the migration lifecycle.
Job Description
Key Responsibilities:
Location: Hyderabad # Hybrid
- CRM discovery & documentation of the current platform configuration (data model, automation, rules) and integration touchpoints
- Cross-platform mapping & gap analysis between source and target CRM (field definitions, business logic), producing a field-level crosswalk
- Integration coordination across upstream data teams (for example master data and segmentation) and downstream consumers (analytics, reporting, dashboards)
- Migration wave readiness & coordination, including timelines, testing dependencies, stakeholder communication, and roadmap support
- Testing & quality assurance across unit/integration/UAT with defined data-quality checkpoints
- Adoption & change support post-migration, tracking usage, addressing adoption gaps, and reinforcing governance
- Continuous improvement to strengthen data quality, streamline integrations, and improve field user experience
Essential Requirements:
- Education: Bachelor’s degree in a relevant discipline
- Experience: 3–5+ years with field CRM platforms (Veeva, Salesforce Health Cloud, IQVIA OCE, etc.)
- Strong understanding of pharma field operations (call planning, territory alignment, sample management, closed-loop marketing)
- Practical knowledge of CRM data models and configuration (objects, relationships, workflows, validation rules)
- Proven experience in CRM migration / platform transition / system consolidation (not just BAU administration)
- Hands-on exposure to data mapping and field-level crosswalk creation
- Experience coordinating end-to-end data integration flows (MDM, segmentation, analytics, reporting)
- Exposure to testing and quality assurance in migration contexts (UAT, defect tracking, test plans)
- Strong analytical mindset and ability to support data-driven decisions. Strong communication & stakeholder coordination skills . High attention to detail and documentation rigor.
Desirable Requirement:
CRM platform certifications (e.g., Salesforce Admin, Veeva CRM certification, or equivalent).
Prior experience in US or global field operations teams within the pharma/life sciences industry.
Experience with CRM-adjacent systems such as alignment/roster tools, incentive compensation, content management (CLM/Approved Email), or sample accountability platforms.
Commitment to Diversity & Inclusion
We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Accessibility and accommodation
Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to diversityandincl.india@novartis.com and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
Skills Desired
Alteryx, Analytical Thinking, Brand Awareness, Business Networking, Curious Mindset, Digital Marketing, Marketing Campaigns, Marketing Communications (MarCom), Marketing Planning, Marketing Strategies, Media Campaigns, Process Documentation, Statistical AnalysisExperience Level
Senior LevelJob role
Job requirements
About company
Similar jobs you can apply for
Telecalling / BPO / TelesalesHead - Customer Success
Malik Autoworld Private LimitedWork from OfficeFull TimeMin. 1 year
Basic EnglishGold Loan Executive
Calibehr Business Support Services Private Limited
Field JobFull TimeMin. 6 monthsNo English Required
Inside Sales Executive
Carbolink India Private LimitedWork from OfficeFull TimeAny experienceGood (Intermediate / Advanced) English
Career Counsellor
Sra Edutech Private LimitedWork from OfficeFull TimeFreshers onlyBasic EnglishHR Recruiter
Chai Ka DhamkiWork from OfficeFull TimeMin. 1 yearGood (Intermediate / Advanced) English
Telecaller
Shri Margudri FoundationWork from OfficeFull TimeMin. 6 monthsNo English RequiredYou can expect a minimum salary of 0 INR. The salary offered will depend on your skills, experience and performance in the interview.
The candidate should have completed the required education and people who have 3 to 5 years are eligible to apply for this job. You can apply for more jobs in Hyderabad to get hired quickly.
The candidate should have sound communication skills and sound communication skills for this job.
Both Male and Female candidates can apply for this job.
No, it's not a work from home job and can't be done online. You can explore and apply for other work from home jobs in Hyderabad at apna.
No work-related deposit needs to be made during your employment with the company.
Go to the apna app and apply for this job. Click on the apply button and call HR directly to schedule your interview.
The last date to apply for this job is . For more details, download apna app and find Full Time jobs in Hyderabad . Through apna, you can find jobs in 64 cities across India. Join NOW!