Buyer Marketing
Indiamart
Work from Office
Full Time
Min. 5 yearsJob Description
Buyer Marketing
Lead IndiaMART’s Buyer Growth engine with end-to-end accountability for growing qualified buyer traffic, acquisition, activation, engagement, repeat usage and retention. Segment potential buyers & build a high-performance, data-driven growth engine across digital, performance, SEO/AEO, social media, lifecycle/CRM and buyer/product marketing channels to drive acquisition, traffic growth.
Key success include Buyer Activation through Google, Facebook, Instagram and other relevant social media and digital platforms, Engagement, Repeat Usage & Retention; Performance & Digital Marketing; SEO, AEO & Organic Growth; Social Media Marketing; Lifecycle Marketing / CRM; Buyer & Product Marketing; Growth Analytics, Experimentation & Funnel Optimisation.
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