Manager Digital Marketing Strategy

Manager Digital Marketing Strategy

About Us:

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

Digital Strategy & Platform
Right along with Target’s distinctive retail brand, we are constantly improving and innovating our digital shopping experience. Are you ready to excel in the fast-changing retail environment? Are you a customer service enthusiast who’s curious about the guest and can see the shopping journey through their eyes? Then you’ll have success on the Digital Strategy & Platform team, whose goal is to offer guests a seamless online shopping experience across our platforms—including Target.com and the store network’s fulfillment capabilities. Here, you’ll collaborate to create and implement the digital strategies that enrich the online experience through the right mix of personalization, simplicity and intuitiveness. Your ideas will support Target in complementing the beloved in-store shopping interaction with a convenient, reliable and instantly gratifying digital experience.

As a Manager, Digital Marketing Strategy you will elevate Target’s beloved in-store experience to the digital space, driving top-of-funnel engagement across Target.com and the Target app to drive impact to business, guest & brand. You will develop and execute guest engagement strategies that optimize digital performance, improve conversion, and deliver seamless, joyful shopping experiences. You will serve as a consumer obsessed digital marketer delivering engaging top of funnel experiences for key enterprise or pyramid initiatives. This role requires a strategic digital marketing mindset, reporting & analytical skills, creativity and an eye for trend.

Core Responsibilities:

• Site Experience Strategy Building: Develop and implement site merchandising experience & traffic driving strategies that drive guest engagement and bring marketing campaigns and business priorities to life. Translate internal and external insights into actionable plans that enhance conversion and optimize the guest journey.
• Content Strategy: Plan connected, engaging site content leveraging a suite of insights and partnering across critical partner groups (i.e. Marketing, Category Site Merchandising) to build and deploy content that drives business and guest results against specific KPIs. Provide strategic input to creative teams, ensuring content is both brand-right and performance-driven.
• Analytics & Insights: Actively monitor key performance indicators (KPIs) of accountable levers across devices and platforms, guest behavior, and market trends. Use these insights to refine strategies, influence cross-functional teams, and inform business decisions. Provide routine reporting on performance metrics, offering deep insights for continued optimization.
• Cross-Functional Leadership: Establish strong partnerships across Digital, Marketing, and Merchandising teams to create cohesive, high-impact digital experiences and traffic driving strategies.
• Innovation & Continuous Improvement: Continuously identify opportunities for innovation in merchandising, technology, and processes. Proactively drive progress, improvement, and advancement to enhance guest experiences (i.e. personalization tactics).
• Results & Financial Accountability: Maintain a strong sense of accountability for delivering financial results, ensuring strategies drive topline sales, profitability, and guest engagement.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:

• Four-year degree or equivalent experience
• 4+ years of e-commerce experience (Site Merchandising, Digital Marketing, etc.)
• Business acumen with an entrepreneurial, revenue-generating mindset
• Must have both strong technical acumen and a creative eye
• Understanding of broader e-commerce trends and innovations; engaged in the cultural zeitgeist
• Demonstrated experience in strategic and cross-functional influence, planning and execution
• High level of initiative, accountability and organization, with the ability to manage ambiguity, risk, uncertainty and changing directions
• Strong analytical and quantitative skills, including financial and business metrics in addition to site metrics
• Excellent written and verbal communication skills with the ability to present to varying levels of leadership

Experience Level

Mid Level