Senior Manager - Digital Marketing

Senior Manager - Digital Marketing

Responsibilities

Social Media Strategy:

• Formulate and implement comprehensive social media strategies to enhance brand awareness and engagement.

Content development:

• Develop, curate, and manage engaging content across all social media platforms.

Campaign Management:

• Plan, execute, and optimize social media campaigns to achieve marketing objectives.

Performance Monitoring & Reporting:

• Track, analyze, and report on social media performance metrics, making data-driven recommendations for improvement.

Trend Analysis & Adaptation:

• Stay updated with the latest social media trends and platform updates to adapt strategies and maintain competitiveness.

Team Development:

• Promote a respectful and safe workplace, lead collaborative and productive teams, and mentor for growth and success.

Digital mindset:

• Champions a digital mindset within the organization to drive innovation and competitiveness. Keep up with digital and AI advancements to enhance business and maintain competitiveness.

Key Stakeholders - Internal:

• Head - Digital Marketing,
• Other Practice Leads,
• Direct Reportees

Key Stakeholders - External:

• Customers,
• Vendors,
• Social Media Channel Partners

Qualifications

Education Qualification:

• BBA/MBA in Marketing or Communication or Media
• BA/BSc in Journalism

Work Experience (Range of years):

• 10-13 years of experience Digital Marketing with 3+ years of full-time experience in Social Media Marketing. Proficiency in SM analytics tools and platforms is a must.