Sales Enablement Senior Analyst

Sales Enablement Senior Analyst

Content Manager – Sales Enablement

The Content Manager is responsible for creating and maintaining sales-ready materials within the Global Knowledgebase and associated sales repositories. This position operates under and reports to the sales enablement. This role requires a strong commitment to producing well-organized, customer-focused content that clearly conveys key messages and effectively showcases the benefits of products or services.

 

Key Responsibilities

• Oversee the narrative strategy to ensure content effectively engages and resonates with its intended audience.

• Improve repository development through the integration of pertinent artifacts into the content management system.

• Source and consolidate reusable, proposal-specific materials from diverse organizational channels.
• Develop a comprehensive content strategy that aligns with both immediate and long-term marketing objectives.
• Collaborate with marketing and design teams to strategically plan and optimize content, visual aesthetics, and presentation layouts.
• Edit, proofread, and elevate content artifacts to ensure consistency and maintain high quality standards.

• Upload NTT DATA’s sales materials to content platforms after obtaining necessary expert approvals.

• Evaluate and organize materials to prepare client-ready documents and identify needed updates.

• Delegate tasks to translators, editors, and designers as required for content refinement.
• Methodically categorize collateral within the knowledgebase and update it with pertinent, company-specific resources.
• Ensure accurate assignment of metadata, monitor for duplication, and confirm format compliance with established templates.
• Verify all artifacts are clearly labeled and accompanied by appropriate informational tags in accordance with sales enablement guidelines.

 

Content Lifecycle Management

• Demonstrates comprehensive expertise in all facets of content creation and distribution.
• Manages content expiration schedules and coordinates archival procedures as required.
• Performs regular assessments of the repository to maintain accurate taxonomy tagging practices.
• Oversee and tracks expiration timelines, collaborating proactively with subject matter experts to ensure timely updates ahead of deadlines.
• Compile periodic reports summarizing content inventory and publication metrics.
• Conducts webinars and workshops to educate new users on best practices for effective repository utilization.

 

Collaboration and Additional Duties

• Develop and sustain a robust network of subject matter experts throughout the organization to facilitate effective content creation and maintenance.
• Address inquiries and engage with subject matter experts to provide continuous support.
• Partner with the sales enablement team to produce promotional materials as required.
• Work in close coordination with IT to assist in implementing system enhancements.

 

Preferred Candidate Profile

• A bachelor’s degree in communications, English, or a related discipline is required; an MBA is preferred.
• Over seven years of relevant experience in content management or a similar capacity.
• Outstanding written and verbal communication skills.
• Advanced computer literacy with familiarity in leading content management systems; knowledge of SharePoint is preferred but not required.
• Proficiency in MS Word, PPT, and Excel.
• Proven ability to develop engaging content that encourages audience interaction.
• Strong leadership abilities.

Experience Level

Senior Level