Manager - Brand & Partnerships - SCO

Manager - Brand & Partnerships - SCO

Key Responsibilities: 

-Event Marketing & Lead Generation 

- Develop and maintain the annual events calendar, identifying relevant industry events, conferences, and partnership opportunities.

- Coordinate with commercial teams to drive participation and ensure effective representation at events.

- Support event execution, including logistics, marketing deliverables, sponsorship commitments, and stakeholder coordination.

- Drive lead generation activities through events and ensure leads are captured, tracked, and followed up appropriately.

- Manage post-event leads reporting and ROI tracking.

 

Digital Marketing Campaign Management 

- Coordinate the execution of digital marketing campaigns across relevant channels.

- Work closely with external agencies and internal stakeholders to deliver campaigns on time and within budget.

- Track campaign performance and develop reports using agreed marketing metrics and KPIs.

 

Commercial Team Marketing Support 

- Partner with commercial teams to understand marketing requirements and provide timely support.

- Coordinate the development of marketing collateral, including brochures, presentations, videos, case studies, and other sales enablement materials.

- Ensure marketing resources are aligned with business objectives and customer engagement needs.

 

Customer Engagement & Events 

- Plan and manage customer-focused events and engagement initiatives.

- Ensure a high-quality customer experience and strong stakeholder engagement throughout all activities.

 

Global Campaign & CRM Coordination 

- Collaborate with global marketing teams to support the regional leads management from the global campaigns.

- Work closely with CRM and commercial teams to ensure leads tagging, lead management, and reporting throughout the lead generation lifecycle.

- Monitor lead conversions and provide regular updates to stakeholders.

 

Reporting & Stakeholder Management 

- Develop and maintain marketing performance reports and manage dashboards.

- Coordinate with internal stakeholders to gather requirements, track deliverables, and ensure successful execution of marketing initiatives.

 

Qualifications & Experience 

- Experience in marketing coordination, campaign execution and event management

- Strong project management and stakeholder management skills.

- Experience working with agencies, CRM platforms, and digital marketing campaigns is preferred.

- Strong communication and reporting skills.

- Minimum 8 years' of work experience.

Experience Level

Mid Level