Industry Manager, Video, YouTube, Retail, Large Customer Sales

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 8 years of industry experience in digital advertising, consultative sales, business development, or digital marketing, or 6 years of experience with an advanced degree.
• Experience working with advertisers, agencies, or clients.

Preferred qualifications:

• Experience in video media planning (Linear TV, OTT/CTV, digital video) leveraging metrics like Reach, Frequency, GRPs, Incremental Reach, and CPM/CPA.
• Experience selling TV or OTT advertising at major broadcasters/platforms or leading integrated video planning at media agencies.
• Experience managing CPG/FMCG clients with brand-building, reach, and MMM familiarity alongside E-Commerce or Consumer Tech advertisers.
• Track record of owning growth targets, negotiating annual media commitments or Joint Business Plans (JBPs), and driving Share of Wallet with enterprise clients and agencies.
• Understanding of the Creator and Influencer ecosystem, short-form vertical video, social commerce, and performance solutions.

About the job

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

Responsibilities

• Maintain strong relationships with clients, agencies, and other key stakeholders to ensure alignment with business objectives and successful collaboration.
• Lead the execution of strategies to drive adoption, business generation, and strategy for YouTube - leveraging digital marketing tools and platforms to optimize client advertising efforts.
• Guide clients in leveraging their Intellectual Property (IP) to secure Global Branding leadership on YouTube, accelerating their transition from traditional media to digital, and driving bottom-line growth globally.
• Overcome strict performance/Return On Advertisement Spending (ROAS) guardrails with Retail/eCommerce customers by partnering with Measurement and Analytical Leads to prove the full-funnel business impact of YouTube.
• Deploy Geo-based Incrementality Experiments (GeoX), Marketing Mix Modeling (MMM), Engaged View Conversions (EVCs), and Brand/Search Lift studies to bridge the gap between upper-funnel brand building and lower-funnel Store Visits.