Lead-Affiliate Marketing
Paytm Services Private LimitedMumbai/Bombay
Not disclosed
Work from Office
Full Time
Min. 8 yearsJob Description
Lead-Affiliate Marketing
Role: Affiliate & B2B Customer Acquisition – Paytm Money (PML)
About Us:
Paytm is India’s leading payments Super App, offering consumers and merchants a wide range of financial services. A pioneer of the mobile QR payments revolution, Paytm’s mission is to bring half a billion Indians into the mainstream economy through technology-led financial inclusion.
Paytm Money is the wealth-tech arm of Paytm, enabling users to invest in mutual funds, equities, and derivatives seamlessly. Owned by One97 Communications, founded by Vijay Shekhar Sharma, the company is headquartered in Noida and backed by leading global investors.
Role Overview: We are looking for an experienced Affiliate Marketing leader to build and scale the affiliate and partnerships growth channel for Paytm Money. This role will own the end-to-end affiliate charter across mutual funds, equities, and derivatives, driving high-quality user acquisition through publishers, partners, and performance networks. The ideal candidate will bring deep expertise in affiliate ecosystems—especially within broking, fintech, or wealth platforms—and will focus on scaling this channel efficiently with strong ROI and quality metrics.
Key Responsibilities
Affiliate Strategy & Channel Ownership: Own and drive the affiliate marketing strategy across all investment products.
Build a scalable affiliate engine leveraging networks, direct publishers, and strategic partnerships. Manage budgets, payouts, and ROI.
Partner Acquisition & Ecosystem Building: Onboard and manage affiliate partners including content platforms, fintech aggregators, influencers, and broker comparison platforms. Build strong publisher relationships and unlock new partnerships.
User Acquisition & Quality Control: Drive high-quality acquisition (demat accounts, SIPs, active traders) while monitoring traffic quality, conversion rates, and fraud. Ensure alignment with long-term LTV and retention
Campaign Management & Optimization: Launch and optimize campaigns across partners. Improve creatives, messaging, and landing pages.
Continuously refine commission structures and incentives.
Data & Performance Analytics: Track performance using attribution tools. Monitor CAC, conversion, activation, and ROI. Identify funnel gaps and optimize continuously.
Product & Growth Collaboration: Work with Product and Growth teams to improve landing pages and onboarding journeys. Align campaigns with launches and offers.
Compliance & Governance: Ensure adherence to regulatory guidelines in financial services. Monitor and prevent fraudulent traffic. Maintain transparency in partner engagements.
Stakeholder Management & Leadership: Collaborate with internal teams and present insights to leadership. Build and scale the affiliate function.
Key KRAs / Success Metrics
User acquisition via affiliates (demat accounts, SIP registrations, traders), CPA and ROI, conversion rates (click to KYC to activation), activation metrics (first trade, SIP setup), traffic quality and fraud control, and overall contribution of affiliate channel to growth.
Qualifications & Experience:
8–12+ years of experience in affiliate, partnerships, or performance marketing. Strong background in broking, fintech, or wealth platforms. Proven track record of scaling affiliate channels.
Deep understanding of affiliate ecosystems and attribution tools.
Experience managing large-scale publisher partnerships.
Key Skills
Affiliate marketing and partnerships, performance marketing and ROI optimization, data analytics and attribution, negotiation and partner management, fraud detection, and cross-functional collaboratio
Experience Level
Senior LevelJob role
Work locationMumbai, Maharashtra
DepartmentMarketing / Brand / Digital Marketing
Role / CategoryAdvertising & Creative
Employment typeFull Time
ShiftDay Shift
Job requirements
ExperienceMin. 8 years
About company
NamePaytm Services Private Limited
Job posted by Paytm Services Private Limited
Similar jobs you can apply for
MarketingSales & Marketing Executive
Urmi Realtors Private LimitedMalad West, Mumbai/Bombay
₹15,000 - ₹25,000
Work from OfficeFull TimeMin. 3 years
Good (Intermediate / Advanced) EnglishSales & Marketing Assistant Manager
2Coms Consulting Pvt Ltd.All areas in Mumbai Metropolitan Region
₹30,000 - ₹40,000
Field JobFull TimeMin. 5 yearsSocial Media Manager
Glitz PromotionsGoregaon West, Mumbai/Bombay
₹15,000 - ₹25,000
Work from OfficeFull TimeAny experienceBasic English
Senior Marketing Executive
Panaromic Manpower SolutionsKandivali West, Mumbai/Bombay
₹40,000 - ₹41,000
Work from OfficeFull TimeMin. 3 yearsGood (Intermediate / Advanced) EnglishSales & Marketing Executive
AK CorporationMumbai/Bombay
₹20,000 - ₹35,000*
Field JobFull TimeMin. 2 yearsBasic EnglishSocial Media Intern
Workved Spaces Private LimitedLower Parel, Mumbai/Bombay
₹5,000 - ₹10,000
Work from OfficeFull TimeAny experienceBasic EnglishYou can expect a minimum salary of 0 INR. The salary offered will depend on your skills, experience and performance in the interview.
The candidate should have completed the required education and people who have 8 to 12 years are eligible to apply for this job. You can apply for more jobs in Mumbai/Bombay to get hired quickly.
The candidate should have sound communication skills and sound communication skills for this job.
Both Male and Female candidates can apply for this job.
No, it's not a work from home job and can't be done online. You can explore and apply for other work from home jobs in Mumbai/Bombay at apna.
No work-related deposit needs to be made during your employment with the company.
Go to the apna app and apply for this job. Click on the apply button and call HR directly to schedule your interview.
The last date to apply for this job is . For more details, download apna app and find Full Time jobs in Mumbai/Bombay . Through apna, you can find jobs in 64 cities across India. Join NOW!