Growth Manager - Campaigns & Analytics

Paytm Services Private Limited

Noida

Not disclosed

Work from Office

Full Time

Min. 3 years

Job Description

Growth Manager - Campaigns & Analytics

Paytm Money is building the next generation of wealth management and investment products for India. As a Growth, Process & Data Specialist at the, you will sit at the intersection of analytics, CRM, and growth strategy - owning the data infrastructure and intelligence layer that powers our user acquisition, engagement, and retention campaigns. This is a high-ownership, cross-functional role where you will independently drive cohort analytics, campaign attribution, CLTV modelling, and business review reporting, while acting as the primary bridge between the CRM and Data teams.

Key Responsibilities -

Own end-to-end cohort analytics across the user lifecycle - acquisition, activation, engagement, and churn - and translate insights into actionable growth strategiesDesign and maintain user scoring models (engagement, propensity-to-invest, churn risk) to enable intelligent segmentation and personalised CRM campaignsBuild and manage data pipelines and Looker Studio dashboards to provide self-serve reporting for growth, CRM, and leadership teamsDevelop and iterate on multi-touch campaign attribution models and Customer Lifetime Value (CLTV) frameworks to measure ROI and guide retention investmentDefine audience segments, trigger logic, and data contracts for CRM automation tools (Seller Panel / CleverTap or equivalent) to enable precise, data-driven campaign executionCreate and own structured PowerPoint decks for weekly, monthly, and quarterly business reviews - synthesising data into crisp narratives for leadership and cross-functional stakeholdersDrive standardised processes for campaign planning, data QA, A/B test design, and performance reporting across the growth function

Who We're Looking For

3–6 years of experience in growth analytics, CRM analytics, or a data specialist role, preferably in fintech, consumer internet, or BFSI Strong hands-on proficiency in SQL & dashboards, with demonstrated experience building cohort analyses, funnel analytics, and behavioural segmentation models Experience with BI and visualisation tools - Looker Studio, Tableau, Power BI, or equivalent - and the ability to build leadership-ready dashboards independently Good understanding of stock markets, investment products (equities, mutual funds, derivatives), and investor behaviour - essential to contextualise growth metrics within Paytm Money's product ecosystem. Proven ability to build and present structured, insight-driven PowerPoint decks for senior stakeholders and business reviews.

Graduate from a reputed institution, or equivalent practical experience in a high-growth startupPrior experience in a fintech or wealth-tech environment with working knowledge of CRM platforms (MoEngage, CleverTap, or similar) is strongly preferred

Job role

Work locationNoida, Uttar Pradesh

DepartmentData Science & Analytics

Role / CategoryData Science & Machine Learning

Employment typeFull Time

ShiftDay Shift

Job requirements

ExperienceMin. 3 years

About company

NamePaytm Services Private Limited

Job posted by Paytm Services Private Limited

Similar jobs you can apply for

Accounts / Finance

You can expect a minimum salary of 0 INR. The salary offered will depend on your skills, experience and performance in the interview.

The candidate should have completed the required education and people who have 3 to 6 years are eligible to apply for this job. You can apply for more jobs in Noida to get hired quickly.

The candidate should have sound communication skills and sound communication skills for this job.

Both Male and Female candidates can apply for this job.

No, it's not a work from home job and can't be done online. You can explore and apply for other work from home jobs in Noida at apna.

No work-related deposit needs to be made during your employment with the company.

Go to the apna app and apply for this job. Click on the apply button and call HR directly to schedule your interview.

The last date to apply for this job is . For more details, download apna app and find Full Time jobs in Noida . Through apna, you can find jobs in 64 cities across India. Join NOW!