Inside Sales Executive

Job Description – Inside Sales Executive – Industrial Machinery & Digital MarketingJob Title: Inside Sales Executive – Industrial Machinery

Department: Sales & Marketing

Employment Type: Full-Time

Experience: 2–5 Years

Location: [AHMEDABAD]

Reporting To: Sales Manager / Business Head

Job Summary

We are looking for an experienced and target-oriented Inside Sales Executive with strong knowledge of industrial machinery and industrial sales. The candidate will be responsible for handling online and offline sales enquiries, generating and converting leads, and managing enquiries received through IndiaMART, TradeIndia, social media, website, and other digital platforms.

The ideal candidate should have a good understanding of industrial machines, technical products, B2B sales, customer requirements, and sales conversion, along with basic knowledge of digital and social media marketing.

• Key Responsibilities
• 1. Inside Sales & Industrial Machine SalesHandle inbound and outbound sales calls for industrial machinery and equipment.
• Must have good knowledge of industrial machines, their applications, specifications, features, and benefits.
• Understand customer technical and commercial requirements and suggest the appropriate machine/product.
• Generate new business opportunities through calls, online enquiries, references, and follow-ups.
• Explain machine specifications, applications, pricing, and commercial terms to customers.
• Prepare and share quotations and technical/commercial proposals.
• Follow up with customers from enquiry to quotation, negotiation, order confirmation, and closure.
• Handle customer objections and negotiate effectively to achieve sales targets.
• Coordinate with the technical, production, service, and dispatch teams whenever required.
• Develop and maintain strong relationships with existing and potential B2B customers.
• Achieve monthly and quarterly sales targets.
• 2. IndiaMART & TradeIndia Lead Management
• Manage and respond to daily enquiries received through IndiaMART and TradeIndia.
• Quickly contact and qualify incoming leads.
• Understand the customer's machine requirement, application, quantity, budget, and timeline.
• Convert genuine enquiries into sales opportunities.
• Maintain regular follow-ups through calls, WhatsApp, and email.
• Maintain proper lead status and follow-up records in CRM/Excel.
• Track the complete lead cycle from enquiry to order closure.
• Analyze lead quality and provide feedback to management.
• 3. Social Media Marketing
• Manage company social media platforms such as LinkedIn, Instagram, Facebook, and YouTube.
• Create and publish content related to industrial machines, products, applications, projects, and company activities.
• Share machine videos, product demonstrations, customer applications, offers, and company updates.
• Respond to enquiries and messages received through social media.
• Generate potential B2B sales leads through social media platforms.
• Maintain a regular social media content calendar.
• Coordinate with the design/content team for marketing creatives and videos.
• 4. Digital MarketingAssist in managing Google Ads, Meta Ads, and other digital marketing campaigns.
• Support lead generation campaigns for industrial machinery and B2B customers.
• Monitor digital campaign performance, enquiries, conversions, and cost per lead.
• Assist with SEO, keyword research, website content, and online promotions.
• Identify new digital channels for generating quality industrial sales leads.
• Maintain basic digital marketing reports and lead-generation data.
• Work with the marketing team to improve online visibility and lead quality.
• Required Skills
• Must have knowledge of Industrial Machinery / Industrial Equipment Sales.
• Strong understanding of industrial machine applications and technical specifications.
• Experience in B2B industrial sales will be highly preferred.
• Experience handling IndiaMART and TradeIndia leads.
• Excellent communication and customer-handling skills.
• Strong sales, negotiation, follow-up, and closing skills.
• Knowledge of social media marketing and digital marketing.
• Basic knowledge of Google Ads, Meta Ads, SEO, and lead-generation campaigns.
• Good knowledge of MS Excel/Google Sheets and CRM software.
• Ability to understand technical product information and explain it clearly to customers.
• Target-oriented, proactive, and self-motivated.
• Qualification & ExperienceBachelor's degree/Diploma in Mechanical Engineering, Industrial Engineering, Marketing, Business Administration, or a related field preferred.
• 2–5 years of experience in inside sales, industrial sales, machinery sales, B2B sales, or a similar role.
• Candidates with experience in industrial machine sales and online B2B lead platforms will be given preference.
• Key Performance
• Indicators (KPIs)Monthly sales/revenue achievement.
• IndiaMART & TradeIndia lead conversion.
• Number of qualified leads generated.
• Lead-to-customer conversion rate.
• Follow-up and quotation conversion rate.
• New customer acquisition.
• Digital marketing lead generation.
• Social media engagement and enquiries.
• Customer response and follow-up efficiency.

Preferred Candidate ProfileThe ideal candidate should be a sales-focused professional with practical knowledge of industrial machinery and experience in handling B2B customers. The candidate should be capable of converting IndiaMART, TradeIndia, website, and social media enquiries into qualified sales opportunities and orders, while also supporting the company's digital marketing activities.