Marketing Executive

 Key Roles & Responsibilities

A. Admission Marketing & Lead Generation

1. Promote the institute's courses such as MBA, MCA, BBA, BCA and other academic programmes.
2. Generate admission enquiries through field visits, telecalling, social media and promotional campaigns.
3. Follow up with prospective students and parents to convert enquiries into admissions.
4. Explain course details, eligibility criteria, fees, placements and career opportunities.
5. Achieve monthly and yearly admission lead generation and conversion targets.

B. School & College Visits

1. Visit schools, colleges and educational institutions to promote academic programmes.
2. Develop and maintain relationships with school principals, counsellors, teachers and education consultants.
3. Organize career guidance sessions, seminars, presentations and student awareness programmes.
4. Coordinate campus visits and institutional promotional activities.

C. Promotional Activities & Events

1. Plan and execute admission campaigns, education fairs, exhibitions and promotional events.
2. Distribute brochures, prospectuses, banners and other marketing materials.
3. Coordinate seminars, workshops, career counselling sessions and campus events.
4. Represent the institute at educational exhibitions and promotional activities.

D. Digital Marketing Coordination

1. Coordinate with the digital marketing team for social media promotions, online advertisements and admission campaigns.
2. Support content creation for Instagram, Facebook, LinkedIn and other digital platforms.
3. Monitor admission enquiries generated through online campaigns.
4. Assist in maintaining the institute's online brand presence.

E. Reporting & Database Management

1. Maintain a database of prospective students, enquiries, school visits and follow-ups.
2. Prepare daily, weekly and monthly marketing activity reports.
3. Track lead conversion, admission status and campaign performance.
4. Maintain records of visits, meetings, promotional expenses and marketing activities.
5. Submit regular reports to the reporting authority.
6. 3. Key Performance Indicators (KPIs)Number of admission enquiries generated per month.
7. Number of school and college visits completed.
8. Number of seminars, career guidance sessions and promotional events conducted.
9. Lead-to-admission conversion ratio.
10. Number of prospective students followed up with.
11. Achievement of assigned admission targets.
12. Quality and accuracy of marketing reports and enquiry databases.
13. Development of new institutional contacts and promotional partnerships.

• 4. Qualification & ExperienceGraduate in Marketing, Business Administration, Management or a related field.
• MBA in Marketing will be an added advantage.
• 1–3 years of experience in marketing, preferably in the education sector.
• Experience in educational institute marketing, admission promotion and student counselling will be preferred.