Medical - Marketing Manager

Job description

Key Responsibilities

1. Doctor & Hospital Engagement (Referral Management)

• Establish, build, and maintain long-term relationships with Oncologists, Hemato-Oncologists, Surgical Oncologists, Neurologists, and General Physicians.
• Conduct regular scientific and marketing visits to private clinics, nursing homes, and corporate hospitals to pitch PET-CT diagnostic services.
• Address technical or clinical queries from referring doctors regarding scan protocols, tracers, pricing, and turnaround times.

2. Strategic Market Expansion & Campaigns

• Formulate and implement strategic marketing plans to increase patient acquisition and expand the local/regional referral footprint.
• Map high-potential clinical zones and identify new medical practices for corporate tie-ups and referral pipelines.
• Plan and manage budget-conscious campaigns focused explicitly on promoting PET-CT scan services.

3. Medical Events & Scientific Forums

• Organize and conduct medical outreach programs, health camps, webinars, and Continuous Medical Education (CME) seminars for clinicians.
• Present clinical data and the diagnostic superiority of the centers PET-CT imaging over standard modalities during corporate presentations.

4. Market Intelligence & Analysis

• Monitor competitor pricing, service offerings, and marketing strategies in the diagnostic domain.
• Track key marketing KPIs, patient referral trends, and return on investment (ROI), providing structured weekly and monthly updates to the management.

Required Skills & Competencies

• Clinical Credibility: Strong medical knowledge (understanding of oncology, staging, restaging, and the clinical utility of PET-CT scans).
• Communication & Negotiation: Exceptional verbal and written communication skills to converse comfortably with senior consultants and healthcare executives.
• Relationship Building: Proven ability to manage complex relationships with clinical stakeholders.
• Commercial Mind-set: Target-oriented, self-motivated, and comfortable traveling locally for doctor outreach visits.
• Tech-Savvy: Proficient in Microsoft Office (Excel, PowerPoint) and basic CRM tracking tools.