Marketing Executive

JOB DESCRIPTION – MARKETING EXECUTIVE

Company: Sanskara Hearing Solutions/ Rayah Impex Pvt. Ltd.

Department: Marketing / Business Development

Position: Marketing Executive

Employment Type: Full-Time

Work Location:Aurangabad

Reporting To: Management - Head Office

About Sanskara Hearing SolutionsSanskara Hearing Solutions is a hearing healthcare organization providing professional audiology services, hearing assessments, hearing aids, and hearing-care solutions. We are looking for a dynamic and target-oriented Marketing Executive who can strengthen our presence in the local healthcare market and generate quality patient leads through doctor relationships, field marketing, camps, and community outreach.

Job Purpose: The primary responsibility of the Marketing Executive will be to develop and maintain professional relationships with ENT doctors, hospitals, clinics and other relevant healthcare professionals to generate patient referrals for Sanskara Hearing Solutions.

The candidate will also be responsible for conducting field marketing activities, organizing free hearing camps, generating leads, increasing clinic footfall, supporting sales growth, and developing new marketing opportunities within the assigned territory.

• Key Responsibilities

1. ENT Doctor & Healthcare Professional VisitsRegularly visit ENT doctors, ENT clinics, hospitals, nursing homes and other relevant healthcare professionals in the assigned territory.

• Develop and maintain strong, professional relationships with ENT doctors.
• Introduce doctors to Sanskara Hearing Solutions, our audiology services, hearing aids and patient-care facilities.
• Build a strong network of referring doctors and healthcare partners.
• Follow up regularly with existing doctor contacts and develop long-term professional relationships.
• Identify new ENT doctors and potential referral sources within the assigned territory.
• Maintain regular visit frequency and ensure consistent engagement with priority doctors.
• Collect feedback from doctors regarding patient experience, services and areas of improvement.
• Work towards increasing appropriate patient referrals and clinic appointments through doctor outreach.

2. Doctor Referral & Lead GenerationGenerate qualified patient leads through doctor visits, referrals and field activities.

• Develop new referral sources and reactivate inactive doctor contacts.
• Track doctor-wise referrals and lead generation.
• Coordinate with the clinic/audiology team for timely follow-up of referred patients.
• Ensure every lead generated through marketing activities is properly recorded and followed up.
• Work towards achieving monthly lead-generation and appointment targets.

3. Free Hearing Camps & Outreach ActivitiesPlan and execute free hearing camps in societies, hospitals, clinics, corporates, senior citizen groups, NGOs and community locations.

• Identify suitable locations and potential partners for conducting camps.
• Coordinate camp permissions, venue arrangements, marketing material, registrations and logistics.
• Promote camps locally to maximize participation and lead generation.
• Ensure proper collection of participant details and lead information during camps.
• Coordinate with the audiology team to ensure smooth execution of camps.
• Follow up on leads generated through camps and coordinate appointment bookings.
• Analyze the performance of each camp based on leads, appointments and conversions.

4. Local Marketing & Business DevelopmentConduct offline/field marketing activities to increase awareness of Sanskara Hearing Solutions.

• Identify new opportunities for society activities, corporate activities, hospital tie-ups, clinic tie-ups and community outreach programs.
• Explore local partnerships that can generate regular patient leads.
• Conduct area-wise market mapping to identify high-potential locations and healthcare professionals.
• Monitor competitor activities, offers, campaigns and market trends.
• Suggest new marketing ideas and activities to increase clinic footfall and sales.
• Support promotional activities, awareness drives and local campaigns.

5. Sales & Clinic Growth SupportContribute directly towards increasing patient appointments, clinic footfall and hearing-aid sales.

• Coordinate closely with the clinic and audiology team to ensure marketing leads are converted into appointments.
• Follow up on pending leads and missed appointments wherever required.
• Identify opportunities to generate repeat and referral business.
• Participate in promotional activities designed to increase hearing-aid awareness and sales.
• Understand Sanskara's services and hearing solutions sufficiently to communicate their benefits professionally to doctors and potential patients.

6. Relationship ManagementMaintain an updated database of:

• ENT Doctors
• Hospitals
• ENT Clinics
• Nursing Homes
• Healthcare Professionals
• Corporate Contacts
• Societies / Community Groups
• Other Referral Partners
• Maintain regular communication with important referral sources.
• Ensure professional representation of Sanskara Hearing Solutions during all external meetings and activities.
• Address basic partner queries and coordinate with the relevant internal team for resolution.

7. Reporting & MISMaintain a Daily Activity Report (DAR) covering:

• Doctors visited
• New doctors contacted
• Follow-ups completed
• Leads generated
• Appointments generated
• Camps conducted
• Leads from camps
• Other marketing activities
• Maintain doctor-wise and activity-wise lead data.
• Submit weekly and monthly marketing performance reports.
• Track lead-to-appointment and appointment-to-sale conversion.
• Provide regular updates regarding market feedback and competitor activities.
• Maintain proper records of all marketing expenses and activity outcomes.

Key Performance Indicators (KPIs)The performance of the Marketing Executive will be evaluated based on:

• Number of ENT doctor visits completed.
• Number of new ENT doctor relationships developed.
• Number of active referring doctors.
• Number of patient referrals / qualified leads generated.
• Number of appointments generated through marketing activities.
• Number of free hearing camps conducted.
• Leads generated through camps and outreach activities.
• Appointment and conversion rate of marketing-generated leads.
• Contribution towards clinic footfall and hearing-aid sales.
• Number of new local partnerships/tie-ups developed.
• Doctor/referral-source retention and engagement.
• Timely submission and accuracy of Daily Activity Reports and MIS.

Candidate ProfileWe are looking for someone who is:

• Confident and comfortable with field work and daily doctor visits.
• Excellent at communication and relationship building.
• Comfortable meeting ENT doctors and healthcare professionals.
• Target-oriented and motivated by lead generation and business growth.
• Proactive in identifying new marketing opportunities.
• Good at follow-up and maintaining professional relationships.
• Comfortable conducting and coordinating camps and promotional activities.
• Willing to travel within the assigned territory.
• Able to work independently and manage daily field schedules.
• Comfortable using WhatsApp, Excel/Google Sheets and basic reporting tools.
• EducationGraduate in Marketing, Business Administration, Healthcare Management or any relevant field.
• Candidates with a healthcare/medical marketing background will be preferred.
• Experience1–3 years of experience in healthcare marketing, medical marketing, field marketing, business development, pharmaceutical/medical-device sales or doctor relationship management preferred.
• Experience in ENT / Audiology / Hearing Aids / Healthcare will be an added advantage.
• Freshers with excellent communication, networking and field-work skills may also be considered.
• Language SkillsGood communication skills in English, Hindi and Marathi preferred.
• Knowledge of the local language and local market will be an advantage.
• Other RequirementsWillingness to travel extensively within the assigned territory.
• Valid two-wheeler driving licence preferred.
• Candidate should be comfortable with target-based field work.
• What We OfferOpportunity to grow with a growing hearing healthcare organization.
• Performance-based incentives.
• Exposure to healthcare marketing and doctor relationship management.
• Opportunity to develop strong professional networks within the healthcare industry.
• Career growth based on performance and business contribution.