Business Development Representative

Role Summary

We need a Business Development Representative whose main job is to talk to leads. You will call and follow up with every lead that comes in from the internet, including Meta (Facebook and Instagram) ads, Google, our website, WhatsApp and online listing platforms, and turn their interest into showroom visits and design consultations. Our Marketing Executive runs the campaigns and online channels that generate leads. You are the first voice our customers hear, and you pass qualified leads to the Interior Designers, who take each project forward.

Key Responsibilities

• Call new online leads as quickly as possible, ideally within 30 minutes during working hours, while the customer’s interest is fresh. Sources include Meta lead forms and ads, Google Ads and search, website forms and chat, Google Business Profile, WhatsApp enquiries and listing platforms such as IndiaMART, Justdial and Houzz.
• Follow up with leads from other sources too, such as referrals, showroom walk-ins and channel partners, by call and WhatsApp, on a clear follow-up schedule, until the lead books, declines or goes cold.
• Check each new online lead for duplicates, wrong numbers and spam enquiries, and flag poor-quality leads with their source.
• Qualify each lead: what they need (new kitchen or renovation), property type and stage, location, timeline, budget range and who makes the decision.
• Explain our products, process and starting prices clearly, answer basic questions, and share brochures, catalogues and project photos on WhatsApp.
• Follow up after a design or quotation has been shared, and help move the lead towards closure with the design and sales team.
• Re-engage old and cold leads with periodic calls and offers.
• Record every call outcome, next follow-up date, lead status and lead source in the CRM or lead sheet on the same day, and keep lead records clean.
• Share daily and weekly reports on calls made, connect rate, qualified leads, visits booked and conversions by lead source, and give the Marketing Executive regular feedback on lead quality so campaigns, forms and listings can improve.
• Handle objections politely, never overpromise on price, timelines or designs, and escalate complex queries to the right person.

Requirements

• 2 years of experience as a BDR, telecaller, inside sales or sales executive handling inbound and outbound leads.
• Excellent spoken Hindi and good spoken English, with a clear, confident and polite phone manner.
• Strong listening, follow-up discipline and objection-handling skills, and comfort with high call volumes.
• Working knowledge of a CRM or lead sheets, WhatsApp Business and Google Sheets or Excel.

Good to Have

• Experience handling online leads from Meta (Facebook and Instagram), Google Ads, IndiaMART, Justdial or other digital sources.
• Knowledge of modular kitchens, furniture, home interiors or real estate.