Senior Graphic Designer

WE’RE HIRING: SENIOR GRAPHIC DESIGNER & VIDEO EDITOR Company: Innovis Polychem

Location: Plot No. 45B, Sector 17, Bahadurgarh, Haryana – 124507

Employment Type: Full-time, on-site

Experience Required: 4–5 years

Salary: Based on experience, portfolio quality, and practical assessment

About the RoleWe are looking for an experienced, creative, and commercially aware Senior Graphic Designer & Video Editor to manage visual communication across our brands, ecommerce platforms, websites, social media, packaging, and corporate materials.

The candidate must be able to take a project from concept and content planning through design, video production, editing, and final delivery. Strong branding skills, hands-on knowledge of AI creative tools, and the ability to produce consistent, high-quality work are essential.

Key Responsibilities1. Brand Identity and Creative Direction

• Create and develop brand identities, including logos, colour palettes, typography, visual styles, and brand guidelines.
• Maintain a consistent identity across digital, print, packaging, and video content.
• Translate product benefits and business objectives into clear visual concepts.
• Manage multiple brands while preserving each brand’s distinct positioning and appearance.
• Present concepts with clear reasoning and incorporate feedback into final designs.
• Maintain organised brand assets, templates, and approved design references.

2. Ecommerce Product Creatives

• Design product listing images for relevant platforms, including Amazon, Flipkart, Meesho, Myntra, JioMart, and the company website.
• Create main images, lifestyle visuals, infographics, comparison charts, size guides, feature highlights, and enhanced brand content.
• Retouch product photographs, remove backgrounds, correct colours, and improve image quality.
• Ensure visuals accurately represent product shape, colour, dimensions, features, and package contents.
• Adapt creatives to each platform’s specifications and content requirements.
• Coordinate with the catalogue and ecommerce teams to improve product communication and conversion.

3. Video Planning, Production and Editing

• Develop video concepts, scripts, storyboards, shot lists, and production plans.
• Coordinate and, where required, conduct basic product shoots using available camera, mobile, lighting, and audio equipment.
• Edit product demonstrations, promotional videos, brand films, testimonials, explainers, and corporate videos.
• Produce Instagram Reels, YouTube Shorts, social media videos, and marketplace product videos.
• Handle footage selection, sequencing, pacing, transitions, colour correction, audio cleanup, music, subtitles, and exports.
• Create strong opening hooks, clear product benefits, and effective calls to action.
• Repurpose longer videos into shorter formats and adapt content for different channels.
• Deliver videos in the correct aspect ratios, resolutions, durations, and file formats.

4. Motion Graphics and Animation

• Create animated text, logo reveals, product callouts, transitions, and basic explainer animations.
• Add motion graphics that improve clarity and engagement.
• Develop reusable motion templates for recurring campaigns and brand content.
• Combine live footage, graphics, product renders, and animation into cohesive videos.

5. AI Tools and Creative Workflows

• Use AI tools for concept exploration, mood boards, image generation, background creation, retouching, and creative variations.
• Apply AI-assisted video editing, captioning, voiceovers, audio enhancement, and video generation where appropriate.
• Write and refine prompts to achieve consistent brand styles and useful outputs.
• Combine AI-generated elements with original design and manual editing to produce polished work.
• Check generated content for incorrect text, distorted products, inaccurate features, and visual inconsistencies.
• Use approved tools and assets, checking usage rights and obtaining approval before uploading confidential material.
• Evaluate new tools and introduce workflows that improve production speed and quality.

6. Social Media and Advertising Creatives

• Design social posts, carousels, stories, thumbnails, campaign banners, and promotional assets.
• Create static and video advertisements for Meta, Google, marketplaces, and other relevant channels.
• Develop different hooks, layouts, messages, and creative variations for testing.
• Coordinate with marketing teams on campaign calendars, product launches, festivals, and sale events.
• Review available performance feedback and improve creatives based on engagement, clicks, and conversions.
• Maintain visual quality while delivering work within campaign deadlines.

7. Packaging and Print Design

• Design product packaging, labels, inserts, instruction leaflets, stickers, and shipping-related branding.
• Prepare brochures, catalogues, flyers, posters, standees, business cards, stationery, diaries, and exhibition materials.
• Work with printer-provided dielines and prepare accurate print-ready files.
• Check bleed, margins, colour mode, resolution, typography, and finishing requirements.
• Coordinate with vendors on proofs, materials, print quality, and production corrections.
• Verify that approved product information and required text are included accurately.

8. Website and Corporate Design

• Create website banners, landing-page visuals, icons, email graphics, and promotional sections.
• Design company profiles, presentations, sales materials, and internal communication assets.
• Prepare desktop and mobile versions where required.
• Coordinate with website developers and other teams to ensure designs are implemented correctly.

9. Product Photography and Asset Management

• Plan product photography requirements and prepare references for shoots.
• Coordinate product styling, props, backgrounds, framing, and shot consistency.
• Organise raw footage, photographs, editable files, fonts, licensed assets, and final exports.
• Maintain clear file naming, version control, and accessible project folders.
• Hand over complete editable source files and linked assets for approved work.

10. Project Ownership and Quality Control

• Understand briefs, clarify requirements, estimate timelines, and manage multiple projects.
• Coordinate with management, marketing, ecommerce, product, and production teams.
• Proofread text and check alignment, spelling, brand consistency, specifications, and export quality.
• Manage feedback and revisions efficiently.
• Flag missing inputs or deadline risks early and propose practical solutions.
• Take responsibility for the final quality and timely delivery of assigned creative work.
• Required Skills and ToolsGraphic design: Strong command of Adobe Photoshop and Illustrator; CorelDRAW knowledge is an advantage.
• Video editing: Proficiency in Adobe Premiere Pro or DaVinci Resolve.
• Motion graphics: Working knowledge of Adobe After Effects.
• AI tools: Practical experience with image, video, and editing tools such as Adobe Firefly, ChatGPT image tools, Midjourney, Runway, or equivalent platforms.
• Supporting tools: Canva and Figma knowledge will be an advantage.
• Strong understanding of typography, composition, colour, hierarchy, storytelling, and branding.
• Knowledge of digital exports, print production, video formats, and platform-specific creative requirements.
• Ability to write or refine short headlines, captions, and video scripts.
• Good communication, attention to detail, and time management.
• Candidate Requirements4–5 years of relevant professional experience.
• A strong portfolio demonstrating branding, ecommerce creatives, packaging, social media design, and video editing.
• Ability to independently deliver both static designs and finished videos.
• Demonstrated use of AI tools supported by sound design judgement and manual finishing skills.
• Experience working with consumer products, manufacturing businesses, or multiple brands will be an advantage.
• Availability to work full-time from Bahadurgarh, Haryana.
• A relevant qualification in graphic design, animation, visual communication, or multimedia is preferred.
• Performance MeasuresQuality and consistency of brand communication.
• Accuracy of product representation and design content.
• Timely completion of projects and campaign assets.
• First-review approval rate and avoidable revision levels.
• Quality of video storytelling, editing, sound, and motion graphics.
• Contribution to advertising and ecommerce creative improvements.
• Organisation and completeness of editable source files.
• Effective use of AI tools to improve output quality and turnaround time.