Coustomer Relationship Executive

Customer Relationship Executive (CRE) JOB DESCRIPTION Customer Relationship Executive (CRE) – Inside Sales 

D2C, B2B & COD Confirmation Department: 

Sales & Customer Relations 

Job Type: Full-Time Salary:

 Industry: FMCG / Consumer Products 

About the Role 

We are looking for a proactive and target-oriented Customer Relationship Executive (CRE) to manage inside sales, D2C and B2B sales, customer follow-ups, and Cash on Delivery (COD) order confirmations. The candidate will pitch FMCG products, convert leads into sales, maintain customer relationships, and support a smooth order-to-delivery experience.

 Key Responsibilities

 Inside Sales & Product Pitching 

• Make outbound calls to potential customers and existing leads to pitch FMCG products. 

• Explain product features, benefits, pricing, offers, and usage. 

• Convert enquiries and leads into confirmed orders; follow up with interested customers. 

• Maintain a sales pipeline and achieve daily, weekly, and monthly targets. D2C (Direct-to-Consumer) Sales 

• Handle enquiries from the website, WhatsApp, social media, and other channels. 

• Follow up on abandoned carts, incomplete orders, and interested customers. 

• Recommend suitable products and upsell or cross-sell relevant products. 

• Encourage repeat purchases by maintaining good customer relationships. B2B Sales 

• Identify and contact retailers, distributors, wholesalers, resellers, and business customers.

 • Pitch FMCG products and explain bulk pricing, margins, and business opportunities. 

• Follow up on quotations, samples, and pending orders. 

• Build and maintain long-term business relationships. COD Order Confirmation 

• Call customers to confirm Cash on Delivery (COD) orders before dispatch.

 • Verify customer details, delivery address, product, quantity, and order value. 

• Confirm customer availability and willingness to accept the order. 

• Follow up on unconfirmed orders and flag suspicious or duplicate orders.

 • Coordinate with dispatch and logistics teams to reduce cancellations, failed deliveries, and RTO (Return to Origin). Customer Relationship Management 

• Maintain accurate customer records, call logs, lead status, and order updates. 

• Handle customer questions and basic complaints professionally. 

• Coordinate with sales, operations, and logistics teams.

 • Report on calls, conversions, confirmed orders, and sales performance. 

Required Skills & Qualifications

 • 1–2 years of experience in inside sales, telecalling, customer relationship management, or telesales preferred. 

• Experience in FMCG, D2C, e-commerce, or B2B sales is an advantage. 

• English and Hindi are mandatory. Must communicate confidently with customers in both languages over phone calls. 

• Able to explain product benefits, pitch products, handle objections, and confirm COD orders in English and Hindi.