E-commerce Specialist – Shopify

We are seeking a skilled E-commerce Specialist with strong Shopify expertise to manage and optimize our online store. This role involves day-to-day e-commerce operations, improving website performance, driving sales growth, and ensuring a seamless customer experience. The ideal candidate has a strong understanding of Shopify, digital marketing, analytics, and e-commerce best practices.

• Key ResponsibilitiesShopify Store ManagementManage, update, and optimize the Shopify store, including products, collections, menus, and onsite SEO.
• Customize Shopify themes (basic Liquid, HTML, CSS preferred).
• Install, configure, and manage Shopify apps to enhance store functionality.
• Maintain store performance, speed, and mobile responsiveness.
• E-commerce OperationsOversee product uploads, pricing updates, inventory accuracy, and order flow.
• Coordinate with fulfillment, warehouse, and customer service teams.
• Monitor customer journey and resolve issues related to checkout, payments, or navigation.
• Sales Growth & OptimizationImplement conversion rate optimization (CRO) strategies.
• Improve PDPs, landing pages, and cart/checkout experience.
• Conduct A/B tests to improve traffic, conversions, and AOV.
• Monitor site performance and fix broken links, errors, or UX issues.
• Marketing CoordinationWork with marketing teams to support paid campaigns (Meta Ads, Google Ads).
• Manage discount codes, promotions, and campaign landing pages.
• Ensure proper tracking (GA4, Meta Pixel, UTM parameters).
• Content & Brand ExecutionUpload and optimize product descriptions, images, videos, and attributes.
• Align store visuals with brand guidelines.
• Create or update homepage banners, category pages, and seasonal layouts.
• Reporting & AnalysisTrack KPIs: sales, traffic, conversion rate, AOV, ROAS, and customer behavior.
• Provide weekly/monthly performance reports.
• Use analytics to suggest improvements and new opportunities.
• Qualifications2–5 years of experience in e-commerce, with strong Shopify experience.
• Solid understanding of Shopify admin, theme customization, and app ecosystem.
• Experience with GA4, Meta Pixel, and e-commerce analytics.
• Strong knowledge of SEO, CRO, and digital marketing fundamentals.
• Ability to work cross-functionally and manage multiple priorities.