Field Marketing Executive

• Field Marketing Responsibilities
• Visit schools, educational institutions and prospective clients to promote VKML Books' services.
• Develop new school associations and maintain relationships with existing schools.
• Identify potential business opportunities and generate leads.
• Meet school management, principals, coordinators and purchase departments.
• Present company profiles, product catalogues and service proposals to schools.
• Follow up with schools for booklists, quotations, purchase orders and business enquiries.
• Coordinate with internal teams for school requirements and order execution.
• Conduct market research and competitor analysis.
• Participate in school exhibitions, educational events and promotional activities.
• Achieve monthly lead-generation and business-development targets.

• Digital Marketing Responsibilities
• Manage and update VKML Books' social media platforms
• Create engaging promotional content
• Plan and execute social media marketing campaigns.
• Manage WhatsApp marketing and promotional communication.
• Update website content, services, announcements and promotional information.
• Generate enquiries and leads through digital platforms.
• Run and monitor Google Ads and Meta Ads campaigns.
• Monitor social media engagement, reach, followers and campaign performance.
• Prepare monthly digital marketing performance reports.

• Lead Generation & Business Development
• Identify prospective schools through online research and field visits.
• Maintain a database of schools, contacts and business enquiries.
• Generate leads through social media, email campaigns and direct marketing.
• Schedule meetings and arrange company presentations.
• Regularly follow up with prospective schools and convert enquiries into business opportunities.
• Maintain a proper record of leads, meetings, follow-ups and conversions.

• Skills Required
• Good communication and presentation skills.
• Knowledge of digital marketing and social media management.
• Basic graphic designing skills using Canva.
• Knowledge of Instagram, Facebook, LinkedIn and Google Ads.
• Basic understanding of SEO and website management.
• Good negotiation and convincing skills.
• Proficiency in MS Excel, Word and PowerPoint.
• Ability to generate leads and maintain client relationships.
• Willingness to travel for school visits and business meetings.
• Self-motivated, target-oriented and proactive.
• 2 - Wheeler is a must

Preferred Experience 4+ years of experience in sales, marketing, business development, school sales, publishing, or a related field would be preferred.