Inside Sales Executive

• Build databases of architects, interior designers, builders, developers and homeowners.
• Make outbound calls and WhatsApp/email introductions.
• Generate qualified leads.
• Understand project requirements, quantities, specifications and timelines.
• Send catalogues, product information, samples and quotations.
• Follow up systematically.
• Schedule meetings/site visits with serious prospects.
• Reactivate old and dormant enquiries.
• Maintain CRM and track every opportunity.
• Convert smaller and straightforward orders directly.

Inside Sales Team – Key Responsibilities

• Build and continuously update a database of architects, interior designers, landscape architects, builders, developers, contractors, and high-end homeowners.
• Conduct outbound calls, WhatsApp messages, emails, and digital outreach to introduce Elegance Living and its product solutions.
• Generate new leads through proactive prospecting and identify potential projects at an early stage.
• Qualify leads by understanding the project type, location, application, approximate area/quantity, product requirement, budget, decision-maker, and expected timeline.
• Understand the client's requirements and recommend suitable wood species, finishes, installation systems, and technical solutions.
• Share company profiles, catalogues, product specifications, project references, technical information, samples, and preliminary quotations with prospects.
• Maintain systematic follow-ups through calls, WhatsApp, email, and other appropriate communication channels.
• Schedule meetings, showroom visits, architect presentations, sample presentations, and site visits for qualified prospects.
• Coordinate with the Sales/Technical/Site Team to ensure that qualified opportunities are properly handed over and followed through.
• Reactivate old, dormant, and lost enquiries and identify opportunities that may have become active again.
• Maintain accurate and updated CRM records, including lead source, project details, communication history, next action, expected value, and closing probability.
• Track every opportunity from initial enquiry → qualification → quotation → follow-up → negotiation → order → closure.
• Follow up on quotations and identify the reasons for delay, rejection, or loss of business.
• Convert smaller, straightforward, and repeat orders directly wherever technical involvement and site evaluation are not required.
• Maintain regular contact with key architects, designers, contractors, and other professional clients to build a long-term project pipeline.
• Prepare a daily and weekly sales activity report covering calls made, new prospects contacted, leads generated, qualified leads, meetings scheduled, quotations sent, follow-ups completed, and orders closed.
• Achieve defined monthly targets for prospecting, qualified leads, meetings, quotations, conversions, and revenue.

The primary objective of Inside Sales

The Inside Sales Team should not merely be responsible for following up on enquiries. Their primary responsibility should be:

“Create opportunities → qualify opportunities → nurture opportunities → schedule meetings/site visits → convert straightforward orders → hand over high-value opportunities to the field sales/technical team.”