Digital Marketing Manager

Job SummaryWe are looking for a results-driven Digital Marketing Manager to plan, execute, and manage digital marketing strategies to increase brand awareness, generate qualified leads, and drive business growth. The ideal candidate should have experience in digital marketing, lead generation, paid advertising, and social media management, preferably in the real estate industry.

• Key ResponsibilitiesDevelop and implement digital marketing strategies aligned with business goals.
• Plan, execute, and optimize paid advertising campaigns on Google Ads and Meta Ads (Facebook and Instagram).
• Generate qualified leads for real estate projects through digital marketing campaigns.
• Manage social media platforms, including Instagram, Facebook, LinkedIn, and YouTube.
• Monitor campaign performance, lead quality, conversion rates, and return on advertising spend (ROAS).
• Optimize advertising budgets to achieve lead generation and conversion targets.
• Coordinate with the sales team to track leads and improve conversion rates.
• Manage SEO, website optimization, keyword research, and content marketing activities.
• Plan and execute digital campaigns, promotional activities, and property marketing initiatives.
• Analyze campaign data using Google Analytics and advertising platform insights.
• Prepare regular marketing performance reports and provide actionable recommendations.
• Coordinate with content creators, graphic designers, and video editors to develop engaging marketing materials.
• Stay updated on digital marketing trends, advertising policies, and competitor activities.