Paid Ad Manager

We are looking for a results-driven Performance Marketing Manager / Paid Ads Manager to plan, execute, optimize, and manage paid advertising campaigns across digital platforms. The ideal candidate should have hands-on experience in Meta Ads and Google Ads, with a strong focus on lead generation, campaign performance, and ROI.

• Key Responsibilities :Plan and manage Google Ads and Meta Ads campaigns.
• Create and optimize lead-generation, conversion, traffic, and remarketing campaigns.
• Conduct audience research, competitor analysis, and keyword research.
• Develop effective targeting strategies based on business objectives.
• Monitor CPL, CPA, CTR, CPC, conversion rate, ROAS, and overall campaign performance.
• Regularly optimize campaigns, ad sets, audiences, keywords, placements, and budgets.
• Prepare and analyze campaign performance reports.
• Identify underperforming campaigns and implement corrective strategies.
• Coordinate with the SEO, content, design, and social media teams for campaign requirements.
• Create campaign briefs for ad creatives, videos, landing pages, and promotional content.
• Perform A/B testing of creatives, copy, audiences, and landing pages.
• Track leads and conversions using Google Analytics, Google Tag Manager, Meta Pixel, and other tracking tools.
• Ensure proper conversion tracking and reporting.
• Manage advertising budgets efficiently and focus on generating high-quality leads.
• Stay updated with changes in Google Ads, Meta Ads, tracking, and digital advertising trends.
• Required SkillsStrong hands-on experience with Google Ads & Meta Ads Manager.
• Good understanding of lead-generation campaigns and conversion optimization.
• Knowledge of Google Analytics/GA4 and conversion tracking.
• Understanding of Meta Pixel, Google Tag Manager, and remarketing.
• Strong analytical and problem-solving skills.
• Ability to analyze campaign data and make data-driven decisions.
• Good knowledge of landing-page optimization and basic CRO principles.
• Excellent communication and reporting skills.
• Ability to manage multiple projects and campaigns simultaneously.

Preferred ExperienceExperience in Healthcare, Clinics, Hospitals, Medical Services, or Local Lead Generation will be an added advantage.

Performance ExpectationsThe candidate should be able to:

• Generate quality leads, not just traffic.
• Maintain and improve campaign performance.
• Optimize ad spend based on campaign results.
• Provide clear weekly/monthly performance reports.
• Take ownership of campaign strategy, execution, and optimization.
• QualificationBachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field.
• Relevant certifications in Google Ads, Meta Ads, or Digital Marketing are an advantage.
• Why Join Us?Opportunity to work on multiple digital marketing and healthcare projects.
• Hands-on exposure to performance marketing and lead-generation campaigns.
• Opportunity to work with Google Ads, Meta Ads, analytics, SEO, and AI-powered marketing tools.
• Growth-oriented work environment.

Interested candidates can share their updated CV along with details of their current CTC, expected CTC, notice period, and relevant campaign experience.