Regional Sales Head

About the Role

Praja is expanding so we’re hiring a Regional Sales Head – Karnataka & Kerala to own and scale the state’s revenue engine.

This role is responsible for building the Karnataka & Kerala sales organization, owning the entire sales funnel, driving trial activations, improving conversion metrics, and delivering ARR targets for the state.

You will work closely with central Growth, Product, and Content teams while owning on-ground execution through ASMs and RMs.

Bangalore (initial onboarding may involve short stints in Hyderabad)

Experience: 3–4 years

Early-stage Startup | High Ownership | Revenue Leadership Role

Reports to: Head of Growth & Community

What You’ll Own

• Karnataka & Kerala state ARR and revenue targets
• End-to-end sales funnel performance
• Hiring, training, and managing ASMs and RMs
• District-level expansion and productivity
• Sales metrics, reporting, and execution discipline

What You’ll Do

Team Building & Management

• Hire and manage ASMs and RMs for Karnataka & Kerala
• Coach teams on pitch quality, objection handling, and demos
• Set daily, weekly, and monthly sales targets
• Run audits, reviews, and performance interventions

Process & Metrics

• Track and optimize key sales KPIs:
• Leads per RM
• Trial conversion %
• Revenue per RM
• Ensure strict adherence to sales playbooks and SOPs

Cross-team Collaboration

• Work with Content teams to support sales with region-specific creatives
• Coordinate with Product & Support to unblock trial activation issues
• Provide regular funnel insights to central Growth leadership

What Success Looks Like

1–3 Months

• Karnataka & Kerala sales team hired and operational
• Sales funnel stabilized with predictable conversions
• First revenue milestones achieved

3–6 Months

• Strong district-wise sales coverage across Karnataka & Kerala
• Consistent ARR growth with improving unit economics
• Achieving the New Revenue Target for 6 months

What We’re Looking For

Core Requirements

• 3–4 years of experience in sales, revenue ops, or team leadership
• Proven ability to manage on-ground sales teams
• Strong understanding of funnels, conversions, and metrics
• Comfortable operating in target-driven, high-accountability environments
• Proficiency in Kannada and Malayalam, with strong verbal and written communication skills in both languages.

Bonus (Nice-to-Have)

• Experience in SaaS, subscriptions, or vernacular consumer products
• Prior exposure to political, local, or community-driven sales

Compensation & Benefits

• Salary: ₹10–13 LPA (based on experience)
• Incentives: Performance-linked variable
• Equity: ESOPs offered on top of CTC
• Opportunity to build Karnataka’s & Kerala sales engine from zero