Senior Specialist / Performance Marketing Manager

WE ARE HIRING

Senior Performance Marketing & Qualified Lead Generation Specialist

Company: Divine House Construction (DMS Unity Homes Pvt. Ltd.)

Location: Bengaluru, Karnataka

Industry: Residential Construction / Home Construction

Department: Digital Marketing

Experience: 5–8+ years in performance marketing, with proven lead generation results

Position: Senior Specialist / Performance Marketing Manager

Job Objective

We are looking for an exceptionally skilled, analytical, and result-oriented Performance Marketing Expert who can consistently generate high-quality, sales-ready leads while maintaining the lowest possible advertising cost.

We are not looking for someone who simply spends money on advertisements. We need someone who understands how to generate genuine business opportunities with minimum advertising expenditure.

The ideal candidate must have hands-on expertise in Meta Ads, Google Ads, lead funnel optimization, audience targeting, creative strategy, conversion tracking, and performance analytics.

1. Meta Ads Expertise

- Expert-level knowledge of Facebook and Instagram advertising.

- Develop high-converting campaigns for residential home construction.

- Identify high-intent audiences, including plot owners and customers actively planning house construction.

- Optimize campaigns to reduce CPL and CPQL without compromising lead quality.

- Expert in campaign structures, audience segmentation, retargeting, creative testing, and budget optimization.

- Identify and eliminate irrelevant leads, duplicate leads, and ineffective advertisements.

- Continuously test advertising creatives, copy, placements, and lead forms.

- Strong knowledge of Meta Pixel, Conversions API, and offline conversion tracking.

2. Google Ads Expertise

- Advanced expertise in Google Search Ads, remarketing, Performance Max, and YouTube Ads.

- Generate high-intent inquiries from people actively searching for home construction services.

- Expert in keyword research, search intent, negative keywords, bidding strategies, and Quality Score optimization.

- Reduce wasted advertising expenditure through continuous search-term analysis.

- Improve landing-page conversion rates and campaign performance.

- Manage Google Analytics 4, Google Tag Manager, and conversion tracking.

3. Qualified Lead Generation — Most Important Responsibility

The candidate must focus on lead quality, not just lead quantity.

A qualified lead should ideally meet these conditions:

- Customer has a genuine intention to construct a residential house.

- Customer owns a plot or has a credible plan to acquire one.

- Project location is within the company's serviceable areas.

- Customer has a realistic construction budget.

- Customer has a reasonable construction commencement timeline.

- Customer is contactable and willing to discuss project requirements.

The candidate must work closely with the sales team to measure lead quality and continuously improve targeting.

4. Cost Optimization and ROI

- Achieve the lowest sustainable CPL and CPQL through data-driven optimization.

- Increase qualified lead volume without proportionately increasing advertising expenditure.

- Identify poorly performing campaigns and take immediate corrective action.

- Improve lead-to-site-visit, lead-to-advance, and lead-to-agreement conversion rates.

- Allocate budgets based on actual business results rather than impressions or clicks.

- Monitor Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and overall marketing ROI.

5. Creative Strategy and Content Ideas

- Develop innovative advertisement concepts that attract genuine home construction customers.

- Suggest engaging Reels, project walkthroughs, customer testimonials, educational videos, and construction-related content.

- Work with video editors, designers, and content creators.

- Analyze competitors and identify opportunities for better advertising performance.

- Develop strong advertising hooks, offers, and calls to action.

- Use AI tools, including ChatGPT, for creative research, copywriting, campaign analysis, and content ideation.

6. Landing Pages, CRM and Automation

- Create or optimize high-converting landing pages.

- Implement lead qualification forms and automated lead filtering.

- Integrate Meta and Google leads with the company's CRM.

- Track the complete customer journey from advertisement to confirmed project.

- Set up WhatsApp and CRM automation for faster lead response.

- Improve conversion rates through A/B testing and funnel optimization.

7. Daily Reporting and Accountability

The candidate must provide a daily performance dashboard covering:

1. Total advertising expenditure.

2. Total leads generated.

3. Cost Per Lead (CPL).

4. Number of qualified leads.

5. Cost Per Qualified Lead (CPQL).

6. Qualified lead percentage.

7. Channel-wise campaign performance.

8. Site visits and appointments generated.

9. Advances and agreements attributed to campaigns.

10. Corrective actions and optimization plans.

8. Required Skills and Qualifications

- Minimum 5 years of proven hands-on experience managing performance marketing campaigns.

- Demonstrated success in generating qualified leads with controlled advertising budgets.

- Strong knowledge of Meta Ads Manager and Google Ads.

- Expertise in GA4, GTM, Meta Pixel, Conversions API, and CRM integration.

- Strong analytical ability and expertise in Excel or Google Sheets.

- Experience in construction, real estate, architecture, or high-ticket service lead generation is strongly preferred.

- Ability to independently plan, execute, optimize, and scale advertising campaigns.

- Strong understanding of consumer psychology, conversion funnels, and digital marketing trends.

- Google Ads and Meta certifications preferred.

9. Key Performance Indicators (KPIs)

Performance will be evaluated based on:

- Consistent generation of genuine qualified leads.

- Reduction in Cost Per Qualified Lead.

- Improvement in qualified lead percentage.

- Increase in sales appointments and site visits.

- Increase in project advances and signed agreements.

- Reduction in wasted advertising expenditure.

- Improvement in marketing ROI.

Important: High lead volume with poor lead quality will not be considered successful performance.

10. Mandatory Interview Requirement

Applicants must demonstrate their previous performance marketing results, including:

- Actual advertising budgets handled.

- Previous CPL and CPQL achievements.

- Qualified lead generation performance.

- Campaign optimization examples.

- Evidence of reduced acquisition costs.

- Conversion tracking and reporting methods.

- Experience generating leads for high-value products or services.

Candidates must be prepared to explain how they would generate genuine home construction leads for Divine House Construction while controlling advertising expenditure.

What We Offer

- Opportunity to independently lead performance marketing initiatives.

- Competitive salary based on proven expertise.

- Performance-linked incentives based on qualified leads and actual business conversions.

- Opportunity to work directly with company leadership.

- Long-term growth opportunities based on measurable results.

Our expectation is simple: Less wasted spending. More qualified leads. Better conversions. Higher business growth.

Apply: Share your resume along with measurable campaign achievements and relevant case studies.