Social Media Executive

We are looking for a creative and result-oriented Social Media Executive to manage and grow our digital presence. The candidate will be responsible for social media management, content creation, audience engagement, SEO, SEM, Meta Ads, lead generation and AI-assisted marketing activities.

• Key Responsibilities
• Manage the company’s Instagram, Facebook, LinkedIn, YouTube, Pinterest and Google Business Profile.
• Prepare monthly social media content calendars.
• Create and publish posts, reels, stories, carousels and project updates.
• Write engaging captions, headlines, ad copy, hashtags and calls to action.
• Coordinate with designers, videographers and project teams to collect content.
• Create basic graphics and edit short-form videos using Canva, CapCut or similar tools.
• Use AI tools such as ChatGPT for content ideas, scripts, captions, keyword research and campaign planning.
• Respond promptly to comments, messages and enquiries.
• Build audience engagement and improve brand visibility organically.
• Conduct keyword, competitor, hashtag and content-trend research.
• Implement on-page and local SEO strategies.
• Support Google Ads and search-engine marketing campaigns.
• Plan, create and manage Meta Ads for brand awareness, engagement and lead generation.
• Define target audiences, locations, budgets and campaign objectives.
• Monitor cost per lead, click-through rate, reach, engagement and conversions.
• Test different creatives, audiences and ad copies to improve campaign performance.
• Coordinate with the sales team and ensure that all digital leads are properly shared and followed up.
• Maintain lead-generation and campaign-performance reports.
• Track performance using Meta Business Suite, Ads Manager, Google Analytics and Search Console.
• Stay updated with social-media trends, platform changes and digital-marketing tools.
• Required SkillsStrong understanding of social-media platforms and digital marketing.
• Practical knowledge of Meta Business Suite and Meta Ads Manager.
• Basic knowledge of SEO, SEM, Google Ads and local SEO.
• Good content-writing and communication skills.
• Ability to create reels, graphics and engaging visual content.
• Familiarity with Canva, CapCut and AI content tools.
• Basic understanding of Google Analytics and Search Console.
• Creative thinking with a performance-driven approach.
• Ability to manage multiple tasks and meet deadlines.
• Knowledge of interior design, architecture, real estate or luxury brands will be an advantage.
• Qualifications and ExperienceBachelor’s degree or certification in Marketing, Mass Communication, Digital Marketing or a related field.
• Minimum 1–3 years of relevant experience.
• Candidates must share their portfolio, social-media accounts managed and previous campaign results.
• Freshers with strong practical skills and an impressive portfolio may also be considered.

• Key Performance Indicators
• Growth in relevant followers and organic reach.
• Improvement in engagement rate and content performance.
• Number and quality of leads generated.
• Meta Ads cost per lead and conversion performance.
• Website traffic and search visibility.
• Timely posting and consistency of the content calendar.
• Response time for messages, comments and enquiries.