Social Media Specialist

Job Title: Social Media Executive

We are looking for a creative, results-oriented Social Media Executive to grow our brands through engaging content, social media marketing, and performance campaigns. The candidate should have hands-on video shooting and editing skills, with a strong command of Kannada and English.

Key Responsibilities

• Manage social media accounts, including Instagram, Facebook, YouTube, and LinkedIn.
• Plan and maintain a content calendar aligned with brand goals, product launches, and promotions.
• Create engaging posts, reels, stories, captions, and ad content in Kannada and English.
• Shoot and edit product videos, promotional videos, and brand storytelling content.
• Plan, execute, and optimise paid advertising campaigns through Meta Ads Manager and Google Ads.
• Monitor advertising budgets and campaign performance to improve reach, enquiries, conversions, and return on ad spend.
• Contribute to brand strategy, positioning, and consistent messaging across digital channels.
• Respond to comments and enquiries, engage with followers, and coordinate with the sales team.
• Track social media trends, competitor activity, and audience insights.
• Prepare performance reports with clear recommendations for improvement.

Skills and Requirements

• Graduate in any discipline, preferably Marketing, Mass Communication, Media, or a related field.
• Sound knowledge of social media marketing and performance marketing.
• Hands-on skills in video shooting, video editing, and content creation.
• Strong spoken and written Kannada and English, with the ability to write original, engaging content in both languages.
• Understanding of brand strategy, audience targeting, and storytelling.
• Proficiency in Canva and video editing tools such as Adobe Premiere Pro, DaVinci Resolve, or equivalent.
• Ability to manage multiple brand accounts, meet deadlines, and take ownership of execution.
• A creative approach supported by analytical skills and attention to detail.

Application Requirement

Please share your CV along with samples of social media content, videos, or advertising campaigns you have worked on, clearly mentioning your role.