Business Development Manager (BDM)

Job Description: Business Development Manager – Fashion Brand

•⁠ ⁠Department: Sales & Business Development

•⁠ ⁠Location: [Insert Location / Hybrid / Remote options]

•⁠ ⁠Employment Type: Full-Time

•⁠ ⁠Reporting To: Head of Sales / Director of Business Development

Position Summary

We are seeking a dynamic and results-driven Business Development Manager with a deep passion for the fashion and lifestyle industry. In this role, you will spearhead our brand's market expansion by securing lucrative B2B partnerships, managing key retail/wholesale accounts, scaling marketplace visibility, and identifying emerging commercial opportunities. You will bridge the gap between creative design, marketing, and top-line revenue goals.

Key Responsibilities

1. Growth Strategy & Market Expansion

NIFT Students Are First Preference

•⁠ ⁠Conduct deep market research to identify new consumer segments, retail trends, and untapped geographic markets.

•⁠ ⁠Formulate and execute comprehensive business plans to scale wholesale distribution, multi-brand outlet (MBO) tie-ups, franchise networks, and shop-in-shop corners.

•⁠ ⁠Analyze competitor positioning, pricing strategies, and collection performances to safeguard our competitive edge. [1, 5, 6, 7, 8] 

2. Partnerships & Account Management

•⁠ ⁠Prospect, pitch, and secure commercial relationships with key fashion department stores, boutique networks, e-commerce platforms, and B2B distributors. [1, 9] 

•⁠ ⁠Nurture long-term relationships with existing retail partners to maximize re-orders, capsule collection rollouts, and seasonal buy-ins. [4] 

•⁠ ⁠Negotiate high-value commercial contracts, margin structures, credit terms, and delivery schedules in alignment with brand profitability targets. [10] 

3. Cross-Functional Collaboration

•⁠ ⁠Work closely with the Design and Merchandising teams to communicate buyer feedback, regional style preferences, and volume demands.

•⁠ ⁠Coordinate with the Marketing team to plan co-branded promotions, trade show participation, influencer collaborations, and launch events.

•⁠ ⁠Align with Supply Chain and Finance regarding inventory forecasting, production lead times, and timely receivables collection. [1, 3, 4, 5, 11] 

4. Performance Tracking & Reporting

•⁠ ⁠Track key performance indicators (KPIs) including pipeline conversion, gross margin return on investment (GMROI), and net revenue growth.

•⁠ ⁠Maintain clean CRM records and prepare routine management information system (MIS) reports detailing sales forecasts and campaign ROI. [1, 10, 12] 

Required Qualifications & Skills

| Attribute | Requirement Details |

| Experience | 3 to 7 years of proven B2B sales, wholesale management, or retail partnerships experience. |

| Industry Background | Prior experience working within fashion, apparel, luxury, or lifestyle consumer goods. |

| Core Competencies | Strong negotiation capabilities, contract acumen, and financial understanding of retail margins. |

| Software Literacy | Proficiency in CRM software, data spreadsheets (Excel/Google Sheets), and presentation decks. |

| Travel Readiness | Willingness to travel frequently for buyer meetings, trade exhibitions, and fashion weeks. |

What We Offer

•⁠ ⁠Competitive base salary with high-performance incentive structures and clothing allowances.

•⁠ ⁠Dynamic, creative work culture with opportunities for rapid career advancement into regional or national leadership roles.

•⁠ ⁠Health insurance benefits, paid time off, and flexible working arrangements. [1]