Counter Sales Executive

Job Summary

We are looking for a Counter Sales Executive who will be responsible for assisting customers in the showroom, understanding their requirements, recommending suitable jewellery, and converting walk-ins into sales.

The ideal candidate should have excellent communication skills, a pleasant personality, good product knowledge and a strong customer-focused approach.

Key Responsibilities

• Welcome and assist customers visiting the showroom.
• Understand customer requirements, preferences and budget.
• Explain product features, designs, materials, pricing and offers clearly.
• Recommend suitable jewellery based on the customer's occasion, style and budget.
• Demonstrate and present jewellery professionally.
• Handle customer questions and objections confidently.
• Build good relationships with customers and provide a personalised shopping experience.
• Convert showroom walk-ins into successful sales.
• Follow up with customers who have shown interest but have not purchased.
• Handle enquiries through phone, WhatsApp and other channels when required.
• Maintain proper product and pricing knowledge.
• Inform customers about new collections, offers and upcoming launches.
• Coordinate with the billing team for order processing and billing.
• Assist customers with exchanges, repairs or other post-sales requirements as per company policy.
• Maintain the cleanliness and presentation of the jewellery counter/display area.
• Ensure jewellery is handled safely and responsibly.
• Maintain accurate customer and sales information.
• Achieve assigned monthly sales targets.
• Work closely with the showroom team to achieve overall sales goals.

Customer Handling

• Greet every customer warmly and professionally.
• Understand whether the customer is looking for daily wear, gifting, bridal, traditional or occasion jewellery.
• Provide appropriate recommendations without being pushy.
• Handle price-related objections professionally.
• Create a premium and comfortable shopping experience.
• Build long-term customer relationships and encourage repeat purchases.

Required Skills

• Excellent communication and interpersonal skills.
• Strong sales and convincing skills.
• Customer-focused attitude.
• Good knowledge of jewellery and fashion trends.
• Ability to understand customer needs quickly.
• Good negotiation and objection-handling skills.
• Basic computer knowledge.
• Good follow-up skills.
• Ability to work towards sales targets.
• Well-groomed and professional appearance.

Preferred Candidate

• 1–3 years of experience in retail sales, jewellery sales, fashion or lifestyle retail.
• Jewellery showroom experience will be an advantage.
• Freshers with excellent communication and sales skills may also be considered.
• Should be energetic, confident and comfortable interacting with customers.
• Should be comfortable working on weekends and during peak showroom hours.

Key Performance Indicators (KPIs)

• Monthly and quarterly sales achievement.
• Conversion rate of showroom walk-ins.
• Average order value.
• Number of customers converted.
• Customer follow-up and repeat sales.
• Customer satisfaction.
• Product knowledge and presentation.
• Achievement of individual and team sales targets.