Digital Marketing Head

Quick Ride is India's leading corporate carpooling and mobility platform, connecting professionals with smart, sustainable, and cost-effective commuting solutions. We partner with enterprises, tech parks, and residential communities to transform urban mobility through innovative technology and impactful marketing.

• Lead and mentor the digital marketing team to achieve business and marketing objectives.
• Develop and execute digital marketing strategies to drive user acquisition, engagement, and retention.
• Plan and manage paid marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.
• Drive SEO initiatives to improve organic traffic and search engine rankings.
• Oversee social media strategy, content planning, and community engagement across all platforms.
• Build and manage influencer marketing campaigns to increase brand awareness and app adoption.
• Lead content marketing initiatives, including blogs, website content, email campaigns, and promotional materials.
• Monitor campaign performance, analyze key metrics, and optimize campaigns to maximize ROI.
• Collaborate with Product, Sales, Design, and Customer Success teams to launch marketing campaigns and product promotions.
• Manage the digital marketing budget and ensure efficient allocation of marketing spend.
• Track competitor activities, industry trends, and emerging digital marketing opportunities.
• Prepare weekly and monthly marketing performance reports for leadership.
• Required QualificationsBachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 5–8 years of experience in digital marketing, with at least 2 years in a leadership or team management role.
• Experience in mobility, SaaS, technology, consumer apps, or startup environments is preferred.
• Strong understanding of SEO, SEM, Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and marketing automation tools.
• Experience managing performance marketing campaigns with measurable ROI.
• Excellent leadership, communication, and project management skills.
• Strong analytical mindset with the ability to make data-driven decisions.
• Key SkillsTeam Leadership
• Performance Marketing
• SEO & SEM
• Social Media Marketing
• Google Ads & Meta Ads
• Influencer Marketing
• Content Strategy & Copywriting
• Email Marketing
• Marketing Analytics
• Google Analytics & GA4
• Campaign Management
• Brand Building
• Lead Generation
• Budget Management
• Cross-functional Collaboration
• Key Performance Indicators (KPIs)User acquisition and app installs
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Lead generation and conversion rate
• Website traffic and SEO rankings
• Social media engagement and follower growth
• Campaign ROI
• Brand awareness metrics
• Team performance and project delivery
• CompensationCTC: ₹5 LPA – ₹9 LPA (Based on experience and performance)
• What We OfferCompetitive salary with performance-based incentives.
• Opportunity to lead marketing initiatives for one of India's leading mobility platforms.
• Fast-paced startup environment with significant ownership and growth opportunities.
• Collaborative and innovative work culture.
• Professional development and learning opportunities.
• Health and wellness benefits.