Digital Marketing Manager

We are looking for a performance-driven Digital Marketing Manager to lead our digital marketing initiatives, generate qualified property-buyer leads and improve marketing ROI.

The ideal candidate must have hands-on experience in Meta Ads, Google Ads, performance marketing, lead generation and campaign analytics, preferably in the real estate industry.

Key Responsibilities

1. Performance Marketing & Lead Generation

• Plan, execute and optimise campaigns on Meta Ads (Facebook and Instagram) and Google Ads.
• Generate qualified leads for residential apartments, villas and plotted developments.
• Manage campaign budgets and optimise cost per lead (CPL) and cost per qualified lead.
• Develop audience targeting, remarketing and retargeting strategies.
• Monitor campaign performance and maximise return on advertising spend.

2. Campaign Strategy & Execution

• Develop digital marketing strategies for new launches, pre-launches, soft launches and ready-to-move projects.
• Plan project-specific campaigns based on location, pricing, USPs and target customer profiles.
• Coordinate campaign calendars and ensure timely execution.

3. Creative & Content Management

• Develop compelling ad copies, campaign concepts and creative briefs.
• Coordinate with graphic designers, video editors and external agencies.
• Ensure marketing creatives communicate project USPs and offers accurately.
• Support website, landing-page and social media content optimisation.

4. Analytics & Reporting

• Track leads, CPL, qualified leads, site visits and campaign performance.
• Prepare weekly and monthly performance reports for management.
• Conduct A/B testing of creatives, audiences and landing pages.
• Identify underperforming campaigns and implement corrective actions.

5. Sales & CRM Coordination

• Work closely with presales and sales teams to assess lead quality.
• Analyse lead-to-site-visit conversion and reasons for lead rejection.
• Ensure proper campaign tracking and lead-source attribution.
• Align marketing campaigns with business targets and sales priorities.

Required Skills & Qualifications

• 3–5 years of experience in digital marketing or performance marketing.
• Hands-on expertise in Meta Ads Manager and Google Ads.
• Proven experience in lead generation and paid advertising.
• Knowledge of Google Analytics 4, Google Tag Manager, conversion tracking and reporting dashboards.
• Understanding of landing pages, remarketing, audience segmentation and campaign optimisation.
• Strong analytical, communication and project-management skills.
• Real estate marketing experience will be a strong advantage.