Lead Generation Specialist

DIGITAL MARKETING & LEAD GENERATION EXECUTIVE

Company: Nivashan Properties

Location: Nagarbhavi, Bengaluru

Position: Digital Marketing & Lead Generation Executive

Experience: 5–7 Years (Mandatory)

Salary: Based on experience and current/previous compensation

Joining: Immediate Joiners Preferred

About the Role

Nivashan Properties is looking for an experienced Female Digital Marketing & Lead Generation Executive with strong hands-on experience in the real estate industry.

The candidate will be responsible for planning and executing digital marketing campaigns, generating high-quality property leads, managing paid advertisements, and optimizing campaigns to achieve a strong Return on Investment (ROI).

The ideal candidate should have a proven track record of generating and converting leads for real estate projects through various digital platforms.

Key Responsibilities

• Plan, execute, and manage digital marketing and lead-generation campaigns for real estate projects.
• Run and optimize paid advertising campaigns across platforms such as:
• Facebook & Instagram (Meta Ads)
• Google Ads
• Other relevant digital advertising platforms
• Develop effective strategies to generate high-quality and cost-effective real estate leads.
• Monitor campaign performance, lead quality, cost per lead (CPL), conversion rates, and overall ROI.
• Continuously optimize campaigns, targeting, creatives, budgets, and bidding strategies to improve performance.
• Coordinate with the sales team to understand lead quality and improve lead-generation campaigns accordingly.
• Develop and manage social media marketing activities for Facebook, Instagram, and other relevant platforms.
• Plan content and promotional campaigns to increase project visibility and generate enquiries.
• Conduct audience research and identify the right customer segments for different real estate projects.
• Track and analyze marketing data and prepare regular performance reports for management.
• Manage marketing budgets effectively with a focus on maximizing ROI and lead quality.
• Stay updated with the latest trends, tools, and best practices in performance marketing and real estate digital marketing.

Candidate Requirements

• 5–7 years of relevant experience is mandatory.
• Strong hands-on experience in digital marketing and lead generation for real estate companies/projects.
• Proven experience in generating quality leads through Meta Ads (Facebook & Instagram) and Google Ads.
• Strong understanding of Performance Marketing, Lead Generation, CPL, Conversion Rate, and ROI optimization.
• Experience managing advertising budgets and optimizing campaigns based on performance.
• Ability to independently plan, execute, monitor, and optimize digital marketing campaigns.
• Experience working closely with sales teams to improve lead quality and conversions.
• Strong analytical and problem-solving skills.
• Good knowledge of social media marketing and content promotion.
• Candidates with a proven track record of delivering high-quality leads at an efficient cost will be preferred.
• Female candidates are preferred for this position.

Salary & Benefits

• Salary will be decided based on the candidate's experience, previous compensation, and skill set.
• Health insurance provided for employees.
• Professional and growth-oriented work environment.
• Opportunity to work on real estate performance-marketing campaigns.
• Immediate joiners are preferred.

How to Apply

Interested candidates can send their resume / CV on WhatsApp to:

teerthveer@nivashan.com

Location: Nagarbhavi, Bengaluru

Immediate Joiners Preferred