Sales and Marketing Executive

Job Description - Sales Executive Brand: Udupi Sugandha Location: Bengaluru, Karnataka Department: Sales & Business Development Employment Type: Full-time Experience: 2 - 4 years About Udupi Sugandha Udupi Sugandha is a premium handcrafted incense and aroma brand inspired by Udupi's traditional heritage, natural ingredients and sustainable craftsmanship. Our products bring together traditional knowledge, sustainable craftsmanship and contemporary home-fragrance experiences. We are looking for a dynamic and entrepreneurial Sales Executive who can build the brand's offline presence, develop premium retail partnerships and create new sales opportunities across retail, lifestyle, wellness and gifting channels. Role Overview We are looking for a result-oriented Sales Executive to establish and expand Udupi Sugandha's offline distribution network across Bengaluru. The candidate will be responsible for identifying distributors, appointing stockists, onboarding retail outlets and driving sales through general trade and modern retail channels. Key Responsibilities 1. Distribution Network Development ● Identify, appoint and onboard distributors and stockists across assigned territories. ● Develop and expand the brand's distribution network across Karnataka. ● Identify potential channel partners in FMCG, agarbatti, and lifestyle product categories. ● Negotiate distributor margins, commercial terms and sales targets. ● Build and maintain long-term relationships with distributors and channel partners. 2. Retail Network Expansion ● Identify and onboard retail outlets through distributors and direct sales. ● Develop relationships with premium pooja stores, agarbatti retailers, supermarkets, organic stores and lifestyle boutiques. ● Drive product placement, availability and visibility across retail outlets. ● Ensure regular stock replenishment and generate repeat orders. 3. Sales & Channel Management ● Achieve monthly sales and distribution targets. ● Monitor distributor performance, secondary sales and stock movement. ● Track inventory, order fulfilment and market coverage. ● Follow up on payments and ensure timely collections. ● Monitor competitor activities, pricing and market developments. ● Maintain distributor and retailer databases. ● Identify new territories and business opportunities. ● Provide regular updates on market feedback and distribution performance. ● Prepare daily and monthly sales reports. Candidate Requirements ● 2 - 4 years of experience in FMCG sales, general trade or distribution management. ● Prior experience in distributor appointment and retail network development preferred. ● Experience in agarbatti, incense, pooja products, fragrances or FMCG categories is an advantage. ● Strong negotiation, communication and relationship management skills. ● Understanding of distributor margins, retailer margins and channel sales. ● Ability to independently manage field sales and assigned territories. ● Proficiency in MS Excel and Google Sheets. ● Fluency in Kannada and English. ● Two-wheeler and valid driving licence preferred. Compensation Fixed salary + performance-based incentives linked to distribution expansion and sales targets.