SEO Executive

Role Overview

We are looking for a results-driven SEO Executive who can also manage social media presence and Google Ads campaigns. The ideal candidate will optimize website performance for search engines, create and execute social media strategies, and run paid search campaigns to drive traffic, leads, and conversions.

Key Responsibilities

SEO

• Conduct comprehensive keyword research and competitive analysis.
• Perform on-page SEO (meta tags, headers, content optimization, internal linking, schema markup).
• Manage technical SEO (site speed, mobile-friendliness, crawlability, indexation, Core Web Vitals).
• Build and execute off-page SEO strategies including quality link building and outreach.
• Monitor rankings, organic traffic, and visibility using tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar.
• Create and optimize content calendars in collaboration with content writers.
• Prepare regular SEO performance reports with actionable insights.

Social Media

• Plan, create, and schedule engaging content across platforms (Facebook, Instagram, LinkedIn, Twitter/X, YouTube, etc.).
• Grow follower base, engagement, and brand visibility through organic strategies.
• Manage community engagement (comments, messages, mentions).
• Run and optimize social media advertising campaigns where required.
• Track social media metrics and prepare performance reports.
• Stay updated with platform algorithm changes and trends.

Google Ads (AdWords)

• Plan, set up, manage, and optimize Google Search, Display, Shopping, and Performance Max campaigns.
• Conduct keyword research, write compelling ad copy, and manage bidding strategies.
• Set up conversion tracking, remarketing audiences, and Google Analytics goals/events.
• Monitor Quality Score, CTR, CPC, CPA, and ROAS; continuously optimize campaigns for better performance.
• Perform A/B testing of ads and landing pages.
• Allocate and manage advertising budgets effectively.
• Generate detailed campaign performance reports and recommendations.
• Required Skills & QualificationsBachelor’s degree in Marketing, Digital Marketing, Communications, or related field (or equivalent experience).
• 1–4 years of hands-on experience in SEO, social media marketing, and Google Ads.
• Proven track record of improving organic rankings and driving paid campaign ROI.
• Strong knowledge of Google Analytics (GA4), Google Search Console, Google Ads Editor, and Tag Manager.
• Experience with SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, etc.).
• Excellent content writing and copywriting skills.
• Understanding of HTML, CSS, and basic technical SEO principles.
• Analytical mindset with the ability to interpret data and turn insights into action.
• Good communication and time-management skills.
• Familiarity with WordPress or other CMS platforms is a plus.
• Google Ads and Google Analytics certifications preferred.
• Preferred / Bonus SkillsExperience with Facebook/Meta Ads Manager and other paid social platforms.
• Knowledge of email marketing or marketing automation tools.
• Basic graphic design skills (Canva, Photoshop) for social creatives.
• Experience in [industry-specific domain if relevant].
• What We OfferCompetitive salary + performance incentives
• Opportunity to work on diverse digital marketing channels
• Learning & certification support
• Collaborative and growth-oriented work environment.