SEO Specialist

BAAGUL LLP is hiring an experienced SEO Specialist with at least 2 years of hands-on SEO experience.

The candidate should be able to independently manage multiple websites, create SEO strategies, identify ranking issues, improve organic traffic, and take ownership of SEO performance from planning to execution.

We are looking for someone who understands how Google search rankings work and can handle On-Page, Off-Page, Technical, Content and Local SEO.

• Main ResponsibilitiesCreate and execute complete SEO strategies for multiple websites.
• Perform detailed keyword research and search-intent analysis.
• Conduct competitor and SERP analysis.
• Handle On-Page SEO, Off-Page SEO and Technical SEO.
• Improve keyword rankings and organic traffic.
• Perform complete SEO audits and prepare action plans.
• Optimize titles, meta descriptions, headings, URLs and content.
• Plan internal-linking structures.
• Identify keyword cannibalization and content gaps.
• Create content briefs for writers.
• Review SEO content before publishing.
• Plan and monitor backlink strategies.
• Review backlink quality and remove/avoid low-quality links.
• Monitor indexing, crawling and Google Search Console issues.
• Work with developers to fix technical SEO problems.
• Improve Core Web Vitals and website performance.
• Implement and review schema markup.
• Handle canonical, robots.txt, redirects and XML sitemap issues.
• Monitor Google algorithm updates and ranking changes.
• Track website performance and prepare weekly/monthly reports.
• Manage Local SEO / Google Business Profile when required.
• Coordinate with content writers, developers, designers and SEO interns.

Technical SEO KnowledgeCandidate should be comfortable with:

• Crawling & Indexing
• Canonical Tags
• Robots.txt
• XML Sitemaps
• 301 / 302 Redirects
• 404 Errors
• Duplicate Content
• Keyword Cannibalization
• Schema Markup
• Core Web Vitals
• Page Speed
• Mobile SEO
• JavaScript SEO basics
• Website Architecture
• Internal Linking
• HTTPS
• Noindex / Nofollow
• Pagination
• Crawl Budget basics
• On-Page & Content SEOKeyword research
• Search intent
• SERP analysis
• Content-gap analysis
• Competitor analysis
• SEO content briefs
• Heading structure
• Metadata optimization
• Internal linking
• Image SEO
• Content refreshing
• E-E-A-T understanding
• Conversion-focused SEO pages

Off-Page SEOCandidate should understand:

• Backlink analysis
• Competitor backlink research
• Link-building strategies
• Guest posting
• Outreach
• Directory/profile links
• Digital PR basics
• Anchor-text planning
• Toxic/spam link identification
• Link quality evaluation

SEO ToolsStrong practical knowledge of:

• Google Search Console
• Google Analytics 4
• Ahrefs
• Semrush
• Screaming Frog
• Google Keyword Planner
• Google Trends
• PageSpeed Insights
• WordPress
• Rank Math
• AI tools such as ChatGPT

Reporting & AnalysisCandidate should be able to analyse:

• Organic traffic
• Keyword rankings
• Impressions & clicks
• CTR
• Indexed pages
• Backlink growth
• Landing-page performance
• Traffic drops
• Ranking drops
• Competitor growth
• Conversion performance

The candidate should not only report numbers but also explain why performance changed and what actions should be taken next.

• Experience RequirementsMinimum 2 years of practical SEO experience.
• Must have worked on real websites.
• Must be able to show previous SEO projects and results.
• Strong understanding of Google ranking factors.
• Experience managing multiple websites simultaneously.
• Able to independently identify and solve SEO problems.
• Good communication and reporting skills.
• Comfortable coordinating with writers, developers and junior SEO team members.

Preferred CandidateWe prefer candidates who can demonstrate:

• Websites they have successfully ranked.
• Keyword ranking improvements.
• Organic traffic growth.
• Technical SEO fixes they personally handled.
• SEO strategies they created from scratch.
• Experience recovering websites from ranking/traffic drops.

ImportantThis is not a backlink-only role.

We need an SEO Specialist who can:

Audit → Analyse → Create Strategy → Execute → Monitor → Improve Rankings

Candidates with only theoretical SEO knowledge or only backlink-submission experience will not be suitable.

Work From Office only – HSR Layout, Bengaluru.