Social Media Manager

Social Media Marketing Executive – Men’s Wear Apparel

Job Summary

We are seeking a creative and performance-driven Social Media Marketing Executive to grow our men’s fashion brand through engaging content, strategic campaigns, and data-driven marketing. The ideal candidate should have expertise in content creation, video editing, social media management, and paid advertising with a strong focus on maximizing Return on Ad Spend (ROAS).

Key Responsibilities

Content Creation & Brand Management

* Create engaging content for Instagram, Facebook, YouTube, Pinterest, and other social media platforms.

* Develop monthly content calendars aligned with brand campaigns and product launches.

* Write compelling captions, product descriptions, and marketing copy.

* Create fashion-focused storytelling content that enhances brand awareness and customer engagement.

* Coordinate lifestyle, product, and model photoshoots.

Video Editing & Reels Production

* Edit high-quality videos, reels, shorts, and promotional advertisements.

* Create trending fashion reels and short-form content.

* Add motion graphics, transitions, effects, subtitles, and music.

* Optimize video content for platform-specific requirements.

* Maintain consistent brand aesthetics across all visual content.

Social Media Management

* Manage daily posting schedules and community engagement.

* Monitor comments, messages, and customer interactions.

* Track social media trends and competitor activities.

* Build influencer and creator collaborations.

* Increase follower growth, engagement rates, and brand reach.

Performance Marketing & Paid Advertising

* Plan, execute, and optimize Meta (Facebook & Instagram) ad campaigns.

* Manage retargeting, lookalike, and prospecting campaigns.

* Conduct A/B testing for creatives, audiences, and ad copies.

* Optimize campaigns for conversions, sales, and ROAS.

* Monitor campaign budgets and advertising performance.

Analytics & Reporting

* Track KPIs including:

  * ROAS

  * Cost Per Purchase (CPP)

  * Customer Acquisition Cost (CAC)

  * CTR

  * Conversion Rate

  * Engagement Rate

* Prepare weekly and monthly performance reports.

* Use data insights to improve campaign effectiveness and profitability.

Required Skills

Creative Skills

* Fashion content creation

* Product photography direction

* Graphic design

* Copywriting

* Storytelling

* Trend analysis

Technical Skills

* Adobe Premiere Pro

* Adobe Photoshop

* Adobe Illustrator

* Adobe After Effects

* Canva

* CapCut

* Meta Ads Manager

* Google Analytics

* Google Tag Manager

* Shopify/WooCommerce

Marketing Skills

* Social media strategy

* Performance marketing

* Influencer marketing

* Email marketing

* Retargeting campaigns

* Conversion optimization

* ROAS optimization

* Audience segmentation

Preferred Qualifications

* 2–5 years of experience in fashion, apparel, or D2C brands.

* Proven experience managing successful social media campaigns.

* Strong portfolio of reels, advertisements, and fashion content.

* Experience scaling campaigns with consistent ROAS targets.

Key Performance Indicators (KPIs)

* Achieve target ROAS of 4x–8x+.

* Increase online sales and revenue.

* Grow social media followers and engagement.

* Improve website traffic and conversion rates.

* Generate high-performing content that drives measurable business results.

Additional Skills (Highly Preferred)

* AI content creation tools.

* Influencer outreach and negotiations.

* Fashion trend forecasting.

* E-commerce merchandising.

* UGC (User-Generated Content) strategy.

* Basic photography and videography.

* Marketing automation and CRM management.

This JD is suitable for hiring someone who can handle social media management, content creation, video editing, paid ads, influencer marketing, and ROAS-driven growth for a men’s apparel brand.