Social Media Specialist

**Job Title: Digital Marketing Manager & Trainer**  

**Company: YSW Learning Private Limited**  

**Location: Bengaluru**

**About the Role**

YSW is looking for an experienced digital marketing professional to manage our company’s and clients’ online presence. The role includes social media management, paid advertising, website updates, campaign planning and team training.

**Key Responsibilities**

- Manage Instagram, Facebook, LinkedIn, YouTube and other relevant social platforms.

- Create content calendars, captions, posts, reels and campaign ideas.

- Coordinate graphic design and video production, ensuring consistent branding.

- Plan, run and optimise Meta Ads and Google Ads within approved budgets.

- Generate leads and track enquiries, conversions and campaign performance.

- Manage SEO, Google Business Profiles and website content.

- Update websites, landing pages, service pages, forms and offers.

- Make routine website changes and coordinate technical development when needed.

- Set up and monitor website analytics and conversion tracking.

- Train team members in social media, advertising, SEO, website management and reporting.

- Understand client requirements, present strategies and provide clear progress reports.

- Manage multiple projects, deadlines and client accounts.

**Required Skills and Experience**

- Proven experience managing digital marketing campaigns and social media accounts.

- Hands-on knowledge of Meta Ads Manager, Google Ads, Google Analytics and Search Console.

- Experience updating websites using WordPress, Wix or similar platforms.

- Strong content writing, communication and client-handling skills.

- Working knowledge of Canva and video-editing tools.

- Ability to analyse results and recommend improvements.

- Experience training or mentoring team members.

- Basic HTML/CSS knowledge is an advantage.

**What We’re Looking For**

A responsible professional who can independently plan marketing activities, execute campaigns, maintain websites and guide the team. Applicants should share a portfolio with examples of campaigns, social media accounts, website work and measurable results.

**Salary:** ₹6–10 LPA, based on experience, skills and portfolio.**

**To Apply:** Share your CV, portfolio, current salary, expected salary and notice period.