Principal Product Manager (DSP Advertising)

Principal Product Manager (DSP Advertising)

Adobe Advertising's DSP powers programmatic advertising for the world's leading brands and agencies across Display, Video, Audio, and CTV. We're seeking a Principal Product Manager to own platform strategy across partner integrations, GenAI-powered creative, usability, and the agentic AI systems reshaping how customers troubleshoot and optimize campaigns.

As Principal PM, you'll set direction across multiple initiatives, mentor other PMs, and represent the platform to executives and customers. Focus areas may shift based on product priorities.

What You'll Own

Platform Core & Integrations — Prioritize and lead partner integrations and oRTB protocol upgrades; own build-vs-partner tradeoffs and represent integration strategy to partners and standards bodies.

Agentic AI & Intelligent Automation — Co-lead the platform's agentic product suite (troubleshooting and insights agents). Define what trustworthy agent behavior looks like for a high-stakes ad platform; partner with data science and engineering on architecture (async handling, session recovery); design guided UX for non-technical users; validate agent quality through structured betas.

Platform Usability — Identify and simplify time-consuming, non-intuitive workflows across a data-intensive platform.

Prerequisites

• 10+ years overall experience, including 8+ years in Product Management, with time operating at senior/principal scope.
• Deep programmatic advertising expertise — hands-on experience building DSP, SSP, or Exchange products, fluent in oRTB and bid-stream economics.
• Agentic/AI product experience — has shipped an LLM-powered or agentic feature, owning decisions on reliability, evaluation, guardrails, and AI-output UX.
• Frontend-intensive product experience — designing intuitive workflows for data-heavy products.
• Track record leading partner integrations, weighing customer value against implementation cost.
• Strong executive and customer-facing communication.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. 

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

 

Experience Level

Senior Level