Branch Manager

JOB DESCRIPTION

Branch Manager – Real Estate

Company: Mavenoak Properties LLP

Position: Branch Manager – Real Estate

Department: Sales & Business Development

Location: Bhubaneswar, Odisha

Reporting To: Director / Business Head

Employment Type: Full-Time

1. Job PurposeThe Branch Manager will be responsible for managing the overall operations, sales performance, business development, and team productivity of the real estate branch. The role requires strong leadership, sales management, client relationship skills, and the ability to achieve monthly and annual revenue targets.

The Branch Manager will lead the sales team, develop relationships with builders and developers, generate business opportunities, monitor leads, and ensure a high-quality customer experience throughout the property buying process.

• 2. Key ResponsibilitiesA. Branch Sales ManagementAchieve monthly, quarterly, and annual sales and revenue targets.
• Develop and implement branch-level sales strategies.
• Monitor daily sales activities and individual team performance.
• Conduct regular sales meetings and performance reviews.
• Track leads, site visits, negotiations, bookings, and closures.
• Ensure effective conversion of leads into site visits and sales.
• Develop strategies to improve the branch's conversion ratio.
• B. Team ManagementRecruit, train, motivate, and manage Relationship Managers, Sales Managers, and Tele-sales Executives.
• Allocate leads and enquiries among team members.
• Set individual targets and Key Performance Indicators (KPIs).
• Conduct daily morning briefings and periodic performance reviews.
• Coach team members on property presentation, negotiation, objection handling, and closing techniques.
• Maintain discipline, productivity, and professional conduct within the branch.
• Identify high performers and develop future team leaders.
• C. Business DevelopmentIdentify and develop new business opportunities.
• Build relationships with reputed builders, developers, landowners, and channel partners.
• Develop and maintain a strong property inventory for the branch.
• Negotiate commercial terms and channel-partner arrangements with developers.
• Explore new micro-markets and emerging real estate opportunities.
• Generate referral and repeat business opportunities.
• D. Lead & CRM ManagementEnsure timely follow-up on all incoming leads.
• Monitor lead sources and evaluate lead quality.
• Ensure accurate updating of CRM/database records.
• Track the complete customer journey from enquiry to closure.
• Monitor lost leads and identify reasons for non-conversion.
• Prepare regular MIS reports covering leads, site visits, bookings, and sales closures.
• E. Customer Relationship ManagementHandle important and high-value clients personally when required.
• Assist the sales team in negotiations and closing.
• Ensure transparent communication with customers.
• Resolve customer concerns and coordinate with developers/builders for smooth transactions.
• Maintain long-term relationships with existing customers and referral sources.
• F. Marketing & Lead GenerationCoordinate with the digital marketing team for lead-generation campaigns.
• Provide market feedback regarding projects, pricing, competition, and customer preferences.
• Support property exhibitions, events, property launches, and promotional activities.
• Develop local marketing and referral initiatives.
• Monitor the performance of various lead-generation channels.
• G. Market & Competition AnalysisTrack property prices, inventory, offers, and payment plans in the local market.
• Monitor competitor agencies and their sales strategies.
• Keep the sales team updated on market developments.
• Identify new projects and investment opportunities.
• Provide management with regular market intelligence.
• H. Transaction & Documentation CoordinationCoordinate with customers, developers, banks, legal teams, and documentation teams.
• Ensure timely completion of booking and transaction-related documentation.
• Follow up on agreements, payments, loan processing, registration, and possession-related requirements.
• Ensure that the sales team follows company policies and approved processes.

3. Key Performance Indicators (KPIs)The Branch Manager will be evaluated based on:

• Monthly sales/booking value
• Revenue and brokerage generated
• Number of property transactions closed
• Lead-to-site-visit conversion
• Site-visit-to-booking conversion
• Team productivity
• Individual salesperson performance
• New client acquisition
• Builder/developer relationships
• New property inventory acquired
• Customer satisfaction and referrals
• Lead follow-up efficiency
• Branch profitability
• Collection and brokerage realization
• 4. Required SkillsStrong sales and negotiation skills
• Excellent communication and interpersonal skills
• Leadership and team-management abilities
• Customer relationship management
• Business development skills
• Knowledge of the local real estate market
• Strong networking and relationship-building abilities
• Ability to work with sales targets
• Good analytical and reporting skills
• Knowledge of CRM systems and MS Office/Google Workspace
• Ability to handle pressure and achieve deadlines