Sales & Marketing Executive

Key Responsibilities

Campaign Planning & Execution: Assist in developing and implementing offline and digital marketing strategies to promote products or services.

Content & Social Media: Create engaging content (text, graphics, short videos) for social media platforms, emailers, and promotional materials.

Lead Generation: Execute lead-generation activities, follow up on inquiries, and support the sales pipeline.

Market Research: Monitor competitor activities, market trends, and customer feedback to identify new opportunities.

Event & Field Coordination: Organize local promotional events, trade shows, or outdoor brand activation activities.

Reporting: Track and report campaign performance metrics (ROI, reach, engagement, lead counts).

Requirements & Qualifications

Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Experience: 1–3 years of experience in marketing, sales support, or digital campaigns (fresh graduates with strong skills can also apply).

Skills:

Basic proficiency in Canva/Photoshop, social media management tools, and MS Excel.

Strong written and verbal communication.

Good negotiation and interpersonal skills.

If you need a localized hiring budget (salary ranges in India/Odisha) or want to tailor this description to a specific industry (e.g., real estate, insurance, retail), let me know!

Requirement of direct sales marketing executive

Here is a ready-to-use Direct Sales Executive (Field / B2C / B2B) job description. You can copy, customize, and post this to job portals or WhatsApp hiring groups.

Direct Sales Executive - Job Description

Field sales presentation and direct engagement, AI generated

Field sales presentation and direct engagement. Source: upGrad

Key Responsibilities

Field Prospecting & Cold Pitching: Visit potential clients, businesses, or retail customers directly (door-to-door, field visits, or scheduled appointments) to pitch products/services.

Lead Generation & Conversion: Identify local leads, map out assigned territories, conduct product demonstrations, and close sales target-wise.

Relationship Management: Maintain good rapport with prospects, handle customer queries, explain pricing/discount plans, and follow up until final sign-off or payment collection.

Daily Reporting: Maintain daily lead call/visit logs in CRM or Excel sheets and update management on daily/weekly sales achievements.

Market Mapping: Keep track of competitor activities and customer demand patterns in the allocated region.

Candidate Qualifications & Requirements

Education: Higher Secondary (10+2) or Bachelor's degree (Any stream).

Experience: 0 to 3 years in direct sales, field sales, insurance sales, real estate, FMCG, or retail distribution.

Key Skills:

Strong negotiation and persuasive verbal communication skills.

Native or fluent proficiency in local languages (plus functional English/Hindi).

High drive for targets and performance-linked incentives.

Must-Haves:

Two-wheeler vehicle with a valid driving license (for field movement).

Smartphone for location updates and app reporting.

Laptop is mandatory.