Social Media Executive

We are looking for a creative, trend-aware and hands-on Social Media Executive who can take ownership of our social media presence and help build BlackBox as a strong, recognizable technology and telematics brand. This role is ideal for someone who doesn't just know how to schedule posts, but understands what makes people stop scrolling, watch a reel, engage with content and remember a brand. Key Responsibilities 1. Social Media Management ● Manage BlackBox's social media platforms including Instagram, Facebook, LinkedIn and YouTube. ● Plan, create and execute monthly and weekly social media content calendars. ● Develop content around GPS tracking, fleet management, AIS-140, road safety, transport, logistics, technology and industry trends. ● Write engaging captions, hooks, CTAs and social media copy. ● Maintain consistent brand voice, visual identity and communication across platforms. ● Monitor comments, messages, mentions and audience interactions and coordinate with the relevant teams when required. 2. Content Creation & Reels ● Develop creative concepts for Instagram Reels, short-form videos, stories and social posts. ● Shoot reels and short videos using a smartphone with good framing, lighting, audio and composition. ● Be comfortable appearing behind or in front of the camera when required. ● Identify opportunities to turn products, features, customer problems and industry topics into engaging content. ● Work closely with the graphic designer/video editor to convert ideas into high-quality social content. ● Understand basic video editing and be comfortable using tools such as CapCut, VN, Canva or similar platforms. 3. Trends & Market Research ● Stay updated with latest Instagram, Facebook, LinkedIn and YouTube trends, formats, memes, audio, content styles and platform updates. ● Continuously research what competitors, technology brands, automotive brands and relevant creators are doing. ● Identify trends that can be adapted to BlackBox without compromising the brand's professional image. ● Track changing audience behaviour and social media consumption patterns. ● Bring new content ideas to the team instead of waiting for instructions. 4. Content Strategy ● Develop content ideas that support brand awareness, engagement and lead generation. ● Create content pillars for different BlackBox products and solutions. ● Convert technical features into simple, relatable and engaging social media stories. ● Experiment with different hooks, formats and content styles and analyze what performs best. ● Build recurring content series and campaigns that can create stronger audience recognition. Prior knowledge or experience in influencer marketing will be an added advantage. 6. Analytics & Performance ● Track social media performance including: ○ Reach ○ Impressions ○ Engagement ○ Followers ○ Video views ○ Watch time ○ Shares ○ Saves ○ Leads ● Prepare regular performance reports. ● Analyze which content formats and topics are working and recommend improvements. ● Use data to improve future content rather than relying only on assumptions. Required Skills ● 1–3 years of hands-on social media management experience. ● Strong understanding of Instagram, Facebook, LinkedIn and YouTube. ● Highly creative with a strong sense of content, storytelling and visual communication. ● Excellent understanding of current social media trends. ● Ability to independently generate reel ideas, hooks and content concepts. ● Comfortable shooting videos/reels using a smartphone. ● Basic understanding of video shooting, framing, lighting and audio. ● Good copywriting and communication skills. ● Basic knowledge of Canva and/or short-form video editing tools. ● Ability to research competitors and industry trends. ● Good understanding of social media analytics and performance metrics. ● Ability to manage multiple content requirements and meet deadlines. ● Strong initiative — someone who actively brings ideas to the table. Good to Have ● Experience with influencer marketing and creator collaborations. ● Experience handling B2B, technology, automotive, SaaS or mobility brands. ● Basic knowledge of Meta Business Suite and other post scheduling tools. ● Experience creating UGC-style content. ● Basic photography/videography skills. ● Experience with CapCut, VN, Premiere Pro or similar editing software. ● Understanding of LinkedIn content strategy for B2B brands. ● Experience in campaign ideation and execution. What We Are Looking For We are looking for someone who: Doesn't just ask, "What should I post today?" Instead, you should be someone who thinks: ● "This trend can work for our brand." ● "This product feature can become a reel." ● "This customer problem can become a content series." ● "This competitor's content is performing because of this hook." ● "Let's test a different format." ● "I have an idea for a reel — I'll shoot it." You should be curious, proactive, creative and willing to experiment. The person joining this role will have the opportunity to actively shape how BlackBox is represented across social media and help make a technical B2B technology brand more human, engaging and recognizable. Portfolio Requirement Candidates must share their previous social media work/portfolio. Candidates with examples of reels, campaigns, social media pages or content they have personally managed will be preferred. If you have managed a social media account before, show us what you achieved.