Digital Marketing Specialist

Digital Advertiser / Performance Marketing ExecutiveWe are looking for a skilled Digital Advertiser / Performance Marketing Executive who can independently plan, launch, manage, and optimize paid advertising campaigns across multiple digital platforms.

• Key ResponsibilitiesCreate, manage, and optimize advertising campaigns using Meta Ads Manager
• Manage Facebook and Instagram business activities through Meta Business Suite
• Plan and execute Google Ads campaigns, including Search, Display, Performance Max, YouTube, and remarketing campaigns
• Create and manage LinkedIn Ads campaigns for lead generation and brand awareness
• Set up target audiences, custom audiences, lookalike audiences, and remarketing campaigns
• Conduct keyword, audience, competitor, and market research before launching campaigns
• Monitor campaign performance and continuously optimize for better ROAS, CPL, CPA, CTR, CPC, and conversions
• Create and test multiple ad creatives, headlines, copies, audiences, and offers
• Perform A/B testing to improve campaign performance
• Generate leads and sales while maintaining the assigned advertising budget
• Analyze campaign data and prepare clear weekly/monthly performance reports
• Coordinate with graphic designers, content creators, and website teams for landing pages and advertising creatives
• Identify underperforming campaigns and take corrective action quickly
• Stay updated with changes in Meta, Google, and LinkedIn advertising platforms

Required SkillsThe candidate should have practical working knowledge of:

• Meta Business Suite
• Meta Ads Manager
• Facebook Ads
• Instagram Ads
• Google Ads
• LinkedIn Campaign Manager / LinkedIn Ads
• Conversion Tracking
• Lead Generation Campaigns
• Sales / Conversion Campaigns
• Retargeting & Remarketing
• Audience Research
• Keyword Research
• A/B Testing
• Campaign Optimization
• Performance Reporting

Candidate Profile:We are looking for someone who:

• Understands performance marketing, not just boosting posts
• Can manage advertising campaigns independently
• Is comfortable working with advertising budgets and performance targets
• Understands how to generate qualified leads rather than only clicks or impressions
• Has strong analytical and problem-solving skills
• Can identify why a campaign is not performing and make data-driven improvements
• Understands funnels, landing pages, offers, creatives, and audience targeting
• Is willing to continuously test and improve campaigns

Preferred ExperiencePrevious hands-on experience managing paid campaigns for businesses, agencies, e-commerce brands, service businesses, or lead-generation campaigns will be preferred.

Candidates who can demonstrate previous campaign results, Ads Manager screenshots, case studies, or a portfolio will receive preference.

Job RolePosition: Digital Advertiser / Performance Marketing Executive

Department: Digital Marketing / Performance Marketing

Employment Type: Full-Time

Primary Platforms: Meta Ads, Google Ads & LinkedIn Ads

ImportantWe are looking for someone with practical advertising experience. The role requires hands-on campaign management, optimization, tracking, reporting, and lead-generation skills—not only theoretical knowledge of digital marketing.