Marketplace Advertising Specialist

Job role: Marketplace Advertising Specialist

Experience: 2–4 years running marketplace ads; 1+ year managing at least two of the four platforms

Key responsibilities

• Plan, launch and optimise ad campaigns on Amazon (Sponsored Products, Sponsored Brands, Sponsored Display), Flipkart Ads (PLA, PCA, banner and brand ads), Myntra ads and Blinkit ads.
• Build the advertising plan for each new Launchpad and Hyper Growth client: category research, keyword and product targeting, budget split and target ACoS/ROAS.
• Run keyword and search-term research, negative keyword management, bid and budget adjustments and placement optimisation every week.
• Work with the Marketplace Account Manager, Designer and Copywriter so listings, images, A+ content and pricing are ready before ad spend is increased.
• Plan ad support for sale events (Big Billion Days, Great Indian Festival, Myntra EORS, Blinkit festive and quick-commerce peaks).
• Track ad-attributed sales, organic rank, TACoS, conversion rate and inventory health, and flag stock-outs that waste spend.
• Prepare a clear weekly performance summary and a monthly review for each client, with actions for the next cycle.
• Test new ad formats, audiences and creatives, and document what works as reusable eRoadMap playbooks.
• Support clients and their teams with training on how to read and use ad reports.

Required skills

• Strong command of marketplace ad dashboards, reporting and bulk operations.
• Good Excel or Google Sheets skills; comfort with pivot tables and basic dashboards.
• Understanding of unit economics: margins, fees, returns and break-even ACoS.
• Clear written and spoken English for client reporting; Hindi and Punjabi are an advantage.
• Ability to handle several client accounts at once and meet deadlines.

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